167 | Knowing Your Numbers Gives You Confidence to Invest | with Paul Orlando

Paul Orlando has led startup accelerators on three continents.

He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation.

He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units.

In This Conversation We Discuss:

• [00:51] Intro
• [01:47] Paul’s journey on USC
• [05:01] Chase’s interest in the educational field
• [05:37] Tactics change, but strategies don’t
• [07:47] The importance of lifetime value
• [10:38] Sponsor: Electric Eye electriceye.io
• [10:58] Sponsor: Mesa apps.shopify.com/mesa
• [11:41] Sponsor: Gorgias gorgias.grsm.io/honest
• [13:08] Sponsor: BeProfit beprofit.co
• [14:39] Sponsor: Klaviyo klaviyo.com/honest
• [15:26] There are many ways to calculate LTV
• [17:06] Calculating “time of return”
• [19:19] Segmenting CAC and LTV
• [23:03] The relationship between CAC and LTV
• [25:23] Lessons learned from traditional/old brands
• [29:24] The other topics in Paul’s book
• [31:55] Where to buy the Growth Units book
• [32:18] Segmented data for KPIs is the next level

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Helping companies move faster through intensive workshops, rapid experimentation, and consulting startupsunplugged.com/
• Connect with Paul linkedin.com/in/porlando
• Paul’s book about Lifetime Value, Customer Acquisition Cost, and why businesses behave the way they do amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJ
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

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