176 | Why You Shouldn’t Corrupt Your Email List | with Kerrigan Behrens

Kerrigan Behrens is the co-founder and co-CEO of consumer wellness brand Sagely Naturals.

Most recently, Kerrigan guided her team through an acquisition by HempFusion, expanded the brands ingestible offerings with gummies, and launched a non-CBD infused product collection in Target under the Sagely Naturals umbrella.

She and the brand have been featured in publications such as Forbes, Fortune, Glossy, Coveteur, Vogue, and Green Entrepreneur.

Kerrigan has been at the helm of the brand since it launched in 2015, and has successfully galvanized and accelerated marketplace acceptance of CBD as a natural and effective alternative for the products you would already find in your medicine cabinet.

Kerrigan lives in Los Angeles, which also serves as Sagely Naturals’ headquarters, with her husband and daughter.

In This Conversation We Discuss:

• [00:00] Intro
• [01:07] Where the idea of Sagely Naturals came from
• [06:29] How Kerrigan processed their pivot
• [08:45] Sponsor: Electric Eye electriceye.io
• [09:05] Sponsor: Mesa apps.shopify.com/mesa
• [09:49] Sponsor: Gorgias gorgias.grsm.io/honest
• [11:15] Sponsor: Rewind rewind.com/honestecommerce
• [11:46] Sponsor: Klaviyo klaviyo.com/honest
• [12:33] How to sell a new product in a new vertical
• [14:58] Doing non-scalable things at the start
• [15:26] Real-time feedback is very valuable
• [16:24] Difficulties of being in a “vice” category
• [20:26] Businesses that “help” cannabis brands
• [21:02] Rich digital media as sub for FB and Google
• [22:24] Sagely Natural’s email operation
• [24:27] Acquisition by HempFusion
• [26:51] Allocating budget for experiments
• [28:55] Where to find Sagely Naturals

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Hemp-derived, broad spectrum CBD for wellbeing sagelynaturals.com
• Connect with Kerrigan linkedin.com/in/kerriganhanna
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!