183 | The Importance of Trust in Growing a Business | with Wylie Robinson

Wylie Robinson is the founder and CEO of Rumpl, a company that's on a mission to introduce the world to better blankets.

Robinson started as a designer (architecture degree) and worked in many creative fields including graphic design, architecture, branding, illustration, music.

Robinson is also a former professional mountain biker and avid surfer, skier, climber.

In This Conversation We Discuss:

• [00:00] Intro
• [01:27] Why blankets?
• [02:28] How Wylie thought of the idea of blankets
• [04:37] Pivoting from Kickstarter to a brand
• [06:31] When or when not to release on Kickstarter
• [07:22] Acquiring new customers post-Kickstarter
• [08:30] Sponsor: Electric Eye electriceye.io
• [09:34] Sponsor: Mesa apps.shopify.com/mesa
• [10:22] Sponsor: Klaviyo klaviyo.com/honest
• [10:37] Experiencing co-founder separation
• [13:18] How Wylie’s role at Rumpl changed over the years
• [14:35] Wylie’s advice for delegation
• [16:34] Build a product that you understand yourself
• [17:51] Where to find Rumpl
• [18:17] Why Rumpl’s product selection in Amazon different

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Outdoor blankets that are inspired by nature and the outdoors and crafted with modern materials and technologies rumpl.com
• Connect with Wylie linkedin.com/in/wylierobinson
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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