193 | Combined Strategies Move the Needle | with Nish Samantray

Nish Samantray is the Co-Founder and Co-CEO of Arrae, a wellness brand that creates all natural solutions for your wellbeing.

Samantray led Arrae to achieving $1M in sales during their first year and a projected revenue of over $10M last year.

He has a formal education in engineering and strong background in entrepreneurship, sports and volunteerism.

Before launching Arrae in 2019, Samantray was a Principal Product Manager at Paytm, Lead Product Manager at Freshii, and Technical Product Manager at Scotiabank.

He is a creative, big picture thinker, energized by new challenges, devoted to analytical investigation and structured thinking as a foundation for unbridled creativity.

In This Conversation We Discuss:

• [00:00] Intro
• [01:15] What are Arrae products?
• [01:33] How the idea of Arrae came up
• [03:13] From idea to a product
• [05:42] How Arrae found their customer
• [07:29] Knowing the branding before launching
• [08:57] Arrae’s Go-to-market strategy
• [10:30] Why Nish decided to focus on just one channel
• [11:45] Sponsor: Electric Eye electriceye.io
• [12:05] Sponsor: Mesa apps.shopify.com/mesa
• [12:53] Sponsor: Loop loopreturns.com/honest
• [13:46] Sponsor: Klaviyo klaviyo.com/honest
• [14:34] How much was Arrae gifting to influencers
• [14:56] Why Nish decided to commit to influencers
• [16:43] Did Arrae change its strategy after its success?
• [18:39] Arrae’s scaling phase strategies
• [20:24] Customer service and sales
• [21:29] Using data to your advantage
• [22:46] Arrae’s marketing mix
• [24:16] The marketing strats need to work together
• [25:25] Nish’s thoughts on last touch attribution
• [26:30] Things going wrong is a sign of success
• [27:28] Building a business is always difficult
• [28:14] Where to find Arrae

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A 100% natural wellness brand which empowers women to feel their best so they can be their best arrae.com
• Connect with Nish linkedin.com/in/nishantsamantray
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Sponsor: Loop loopreturns.com/honest
• Get started with a free account at klaviyo.com/honest

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