200 | How to Enter a Saturated Market | with Gillian Snyder

Prior to Pureboost, Gillian has 15 years of brand and digital marketing experience in consumer products.

She takes a data-informed approach to all things marketing, even those that aren't traditionally thought of as "performance marketing tactics."

All while balancing the art of building a meaningful brand.

In This Conversation We Discuss:

• [00:00] Intro
• [01:19] What Pureboost has to offer
• [02:16] The genesis of Pureboost
• [04:16] Visualizing your competitors
• [04:53] Why Pureboost needed to be unique
• [05:27] From ideation to having a sample
• [06:13] How Pureboost managed to produce a sample fast
• [07:20] Pureboost’s similarities to The Lean Startup
• [08:23] Launching an Amazon-first brand
• [09:21] The biggest pivot that Pureboost had
• [11:01] Starting on Amazon vs starting on Shopify
• [12:34] Gillian’s advice transitioning from Amazon to D2C
• [15:02] Sponsor: Electric Eye electriceye.io
• [15:22] Sponsor: Mesa apps.shopify.com/mesa
• [16:10] Sponsor: Wayflyer wayflyer.com/ecomm/honest
• [17:23] Sponsor: Rewind rewind.com/honestecommerce
• [17:53] Sponsor: Klaviyo klaviyo.com/honest
• [18:41] Pureboost’s marketing stack
• [20:33] Why not make more product SKUs?
• [22:55] The challenge in maintaining focus
• [24:12] How Traction helped Chase to focus
• [24:47] Most business books have so much fluff
• [25:10] Where to find Pureboost products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Scale your business with electriceye.io
• A healthy antioxidant energy drink mix containing no sugar, no sucralose and no artificial flavors, colors or preservatives pureboost.com
• Connect with Gillian linkedin.com/in/gillianmager
• Funding a better way wayflyer.com/ecomm/honest
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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