207 | From an Agency to a “Cereal” Entrepreneur | with Margaret Wishingrad

Margaret Wishingrad is the Co-Founder and CEO of Three Wishes, a healthy-while-delicious cereal.

Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency based in New York.

While at the agency, Margaret worked with Fortune 100 to seed-round startup businesses.

She and her Husband and Co-Founder welcomed their first son, Ellis, in 2017 inspiring Three Wishes' genesis.

While feeding Ellis, Margaret realized the white space in the market for a cereal she wanted to feed him nutritionally, but also enjoyed eating herself.

Margaret has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more in addition to a strong DTC arm.

In This Conversation We Discuss:

• [00:00] Intro
• [01:00] What are the products of Three Wishes?
• [03:21] From an agency to a brand
• [04:32] The services of Margaret’s agency
• [05:20] Translating client knowledge into your own brand
• [06:35] The inherent advantage of working at agencies
• [07:04] The R&D Process of Three Wishes
• [09:41] Go-to-market strat: Going into retail
• [10:30] Challenges and lessons of the retail channel
• [12:36] How Three Wishes’ D2C channel came about
• [14:39] Sponsor: Electric Eye electriceye.io/connect
• [15:36] Sponsor: JSON-LD for SEO jsonld.app
• [16:50] Sponsor: Wayflyer wayflyer.com/ecomm/honest
• [17:53] Three Wishes’ drive thru taste test story
• [20:17] Releasing a new flavor in the midst of the pandemic
• [21:50] The little things that move the needle
• [22:36] Be nimble and be ready to pivot
• [24:13] Problems are a normal part of a business
• [25:15] Where to find Three Wishes

Resources:

• Subscribe to Honest Ecommerce on Youtube
• High-protein, low-sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients threewishescereal.com
• Connect with Margaret linkedin.com/in/margaretwishingrad/
• Take the first step towards Shopify success electriceye.io/connect
• Get your free structured data audit for your store jsonld.app
• Funding a better way wayflyer.com/ecomm/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!