220 | Focusing on Community and Niche Markets | with Tiffany Joachim

Tiffany Joachim is the Owner and Co-Founder of Celeste Sol Jewelry.

She began her career as a Buyer, working in Dallas and New York City for big box retailers such as, Neiman Marcus, Macy’s, and Ross Stores for 10 years.

When needing to relocate to Miami for her husband’s work, she decided to take the opportunity to use her knowledge as a merchant to revive and rebrand a 60+ year old family owned jewelry store located in Puerto Rico.

Launched in 2019, Celeste Sol is a fashion jewelry brand that strives to connect community, culture, and fashion, all at affordable price points.

As a first generation Dominican, Tiffany’s deep commitment to supporting and empowering Women of Color is visible in Celeste Sol, with a portion of all sales going towards their charitable partners that share in her mission.

In This Conversation We Discuss:

• [00:00] Intro
• [01:00] The types of products Celeste Sol offers
• [01:32] The journey to selling jewelry
• [03:57] Reviving the heart and soul of the business
• [04:49] From D2C to brick and mortar
• [05:55] Celeste Sol’s go-to-market strategy
• [08:02] Sponsor: Electric Eye electriceye.io/connect
• [08:59] Sponsor: JSON-LD For SEO jsonld.app
• [10:16] Sponsor: Retention.com retention.com/honest
• [11:07] Confirming the timelines
• [11:30] Finding customers outside friends and family
• [13:38] The message and the target as the USP
• [14:30] The white space of Latin-Hispanic audiences
• [15:47] Feeling the authenticity of the community
• [17:17] Where to find Celeste Sol products
• [17:57] Live stream selling is a growing channel
• [18:56] The ShopShops app for livestream selling

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Bridging the gap between fashion and culture celestesol.com
  Use promo code HONEST25 at checkout to get 25% off your first purchase
• Connect with Tiffany linkedin.com/in/tiffany-joachim-a277a418
• A global shopping app that mimics the fun of in-person shopping through the magic of livestream video shopshopslive.com
• Schedule an intro call with one of our experts electriceye.io/connect
• Get your free structured data audit for your store jsonld.app
• Book your demo today and get 20% off the annual commitment fee retention.com/honest

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