223 | The Marketing and Logistics of Product Drops | with Yong-Soo Chung

Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands.

He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms.

He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer.

Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder.

In This Conversation We Discuss:

• [00:00] Intro
• [00:51] Talking about Spotted Humphrey
• [02:20] What Yong-Soo is up to these days
• [05:28] The idea and genesis of Urban EDC
• [07:28] Validating an idea if it’s viable as a business
• [08:34] Realizing that the business is scalable
• [10:33] Traditional vs the “drop” model
• [12:47] How getting banned on FB ads became an asset
• [14:12] Sponsor: Electric Eye electriceye.io/connect
• [15:09] Sponsor: JSON-LD For SEO jsonld.app
• [16:26] Sponsor: Retention.com retention.com/honest
• [17:18] The greatest asset for Urban EDC: Email list
• [18:18] Urban EDC’s series of email flows
• [20:18] Yamato Club: Urban EC’s paid membership
• [24:29] First Class Founders: Yong-Soo’s podcast
• [25:33] Don’t waste resources on something tractionless
• [26:00] Consistency is really important
• [26:40] Where to find Yong-Soo and Urban EDC

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A purveyor of artisan crafted everyday carry gear urbanedcsupply.com
• Grow your Ecommerce business without sacrificing the planet growthjet.com
• Learn proven strategies to start & grow your online business each week firstclassfounders.com
• Connect with Yong-Soo @YongSooChung
• Schedule an intro call with one of our experts electriceye.io/connect
• Get your free structured data audit for your store jsonld.app
• Book your demo today and get 20% off the annual commitment fee retention.com/honest

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