240 | Bruises, Sweat, and Tears to Create a Product | with Shay Sim

With over 20 years launching and operating high growth, high volume beauty and medical aesthetics businesses, Shay oversees a broad purview of business operations for her two businesses, including recruitment, training and education, sales, and employee relations.

Currently, she functions as Co-Founder/Co-CEO of Kucumber Skin Lounge, a leading multi location medical spa in the Pacific Northwest, and Co-Founder/Co-CEO of Viktor Michael, a new pre and post injection Recovery Care Collection proven to defy downtime by up to 50%.

In This Conversation We Discuss:

• [00:00] Intro
• [00:54] What are Viktor Michael products?
• [01:17] Where the idea for Viktor Michael come from
• [03:41] The 4 ingredients that they started on
• [04:54] Meeting chemists and formulation
• [08:06] Sponsor: Electric Eye electriceye.io/connect
• [09:03] Sponsor: Sendlane sendlane.com/honest
• [10:29] How long from concept to version 1.0?
• [11:16] Branching out from brick and mortar customers
• [13:41] Being chosen for Bridge Mentorship for TBV
• [14:48] Don’t be afraid to stop
• [16:36] Where to find and support Viktor Michael

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Luxury Pre & Post Injection Recovery Care viktormichael.com
• Connect with Shay linkedin.com/in/shay-sim-4579ba260
• Schedule an intro call with one of our experts electriceye.io/connect
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

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