242 | The Sudden Pivot Towards Success | with Annie Slabotsky and Morgan Lerner

Annie Slabotsky and Morgan Lerner are the co-founders of GoNanas, a women-owned, vegan, gluten-free, and top allergen-free banana bread company at the forefront of the #1 comfort food trend.

Since the company's inception, Annie and Morgan have launched GoNanas into 2,000 retail locations globally, including Whole Foods and Target.

They have also earned appearances on QVC, Good Morning America, and in Forbes, and USA Today.

In This Conversation We Discuss:

• [00:00] Intro
• [00:59] The types of products that GoNanas is selling
• [01:27] Where the idea of GoNanas came from
• [02:21] Shelf life of baked loaves vs bread mix
• [02:47] Was the pivot immediate or calculated?
• [03:39] Killing off the first product line
• [05:18] Capitalizing on the viral traction
• [06:17] The split between wholesale and retail channels
• [07:24] More tips for going to retail as a CPG brand
• [08:41] Sponsor: Electric Eye electriceye.io/connect
• [09:38] Sponsor: Sendlane sendlane.com/honest
• [11:04] How GoNanas gets customers for D2C
• [12:55] What GoNanas would have done before
• [14:02] You can never really be hands-off
• [15:39] How the wholesale part of GoNanas work with D2C
• [17:29] Innovation helps guide you to success
• [18:09] Always evaluate your strategy regularly
• [18:49] Create systems as you grow
• [19:26] Where to support GoNanas

Resources:

• Subscribe to Honest Ecommerce on Youtube
• #notyournanas banana bread eatgonanas.com
• Follow Annie linkedin.com/in/annieslabotsky
• Follow Morgan linkedin.com/in/morgan-lerner
• Schedule an intro call with one of our experts electriceye.io/connect
• Schedule your free consultation with a Sendlane expert sendlane.com/hones

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!