248 | Growing Pains, Plan Bs, and Wriggle Room | with Nicole Jenney

Nicole Jenney, a passionate animal lover, transformed her life and her business by welcoming two rescue guinea pigs into her home.

Her genuine affection for these furry companions, combined with her entrepreneurial spirit, has propelled her to incredible success.

With over 7 figures in sales and the prestigious title of 'best pet subscription' at the 2022 cube awards, Nicole is eagerly anticipating the exciting opportunities that lie ahead this year!

In This Conversation We Discuss:

• [00:44] Intro
• [01:44] A business idea during the pandemic
• [02:29] Launching a novel idea to see where it goes
• [03:05] Planning things and creating a timeline
• [04:15] Investing in education and logistics
• [05:21] Building a website and Shopify account
• [06:00] Start somewhere and adapt accordingly
• [07:39] Nurturing your social media audience
• [08:12] Investing in paid advertising
• [09:11] Getting exposure from Instagram Reels
• [15:09] Investing right away to see conversions right away
• [15:55] Upping the budget as sales come in
• [16:25] The power of organic reach and referrals
• [17:16] Realizing your business has it going
• [18:54] Getting support from relevant people
• [20:13] Always have a Plan B with suppliers
• [21:21] Expect more challenges and adapt to change
• [21:49] Challenges in launching another niche business
• [22:33] Relaunching after learning things
• [23:15] Doing what you love as your business
• [23:45] People are drawn to passion and dedication
• [24:10] Support GPigBox and Bunny Box

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Safe and healthy treats and toys for your guinea pigs gpigbox.com/
• Subscription box with healthy rabbit food, fun toys and nutritious treats getbunnybox.com/
• Follow Nicole Jenney linkedin.com/in/nicolejenney/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!