252 | The Right Attitude, Resilience, and Grit For A Startup | with Mackie Swan

Mackie is the CEO of WOO More Play, a direct-to-consumer sexual wellness brand with a focus on natural, organic ingredients and female-forward products to spark a better intimate life.

WOO More Play's purpose is to empower women to have better sex, by delivering high-quality intimacy products that put her first.

Have the best sex of your life with WOO More Play: woomoreplay.com

In This Conversation We Discuss:

• [00:47] Intro
• [02:01] Gaining passion and purpose for your work
• [03:12] Solving personal problems by exploring opportunities
• [04:34] Successful products come from a personal need
• [05:15] Building the brand with its first product
• [06:29] Leveraging Ecom to communicate with the audience
• [06:44] Facing the technicalities and issues as a startup
• [07:17] Maintaining optimism when starting a business
• [07:52] Where professionalism and passion meets
• [09:24] Navigating growth channels to find out what works
• [10:16] Starting a podcast to engage with the audience
• [11:14] The power of word-of-mouth in driving sales
• [11:42] Episode sponsors
• [16:49] Additional complexity in the “vice industry”
• [17:55] Dealing with shadow banning in the space
• [18:41] The underlying stigma on women and sex
• [19:34] The challenge of acquiring payment processors
• [21:19] Obedience and resilience over ever-changing rules
• [22:11] Challenges present opportunities to de-stigmatize
• [22:50] Business is about things you believe is for good
• [23:32] Building community & loyalty for recommendations
• [24:15] How earned media do wonders for a business
• [25:14] Consider context in every product innovation
• [27:27] The secret to business success is: keep going
• [28:10] Where to check out WOO More Play

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Organic and female-forward sexual wellness brand https://woomoreplay.com/
• Follow Mackie Swan https://www.linkedin.com/in/mackie-swan/
• Schedule an intro call with one of our experts https://electriceye.io/connect
• Take your retail business to the next level today https://shopify.com/honest
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• Schedule your free consultation with a Sendlane expert https://sendlane.com/honest

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