256 | Building A Brand For Your Tribe | with Ashley and Ryan Reynolds

Ryan and Ashley Reynolds are owners of a high 7 figure subscription and e immerse brand that is embracing tactile analog planning in the digital age.

Ashley founded the business in 2015 and the two have operated the business together ever since.

In This Conversation We Discuss:

• [00:49] Intro
• [01:30] Channeling inner entrepreneurial qualities
• [02:13] Entrepreneurship starts from a place of need
• [03:31] Stumbling upon the right community
• [04:00] How Cloth and Paper’s first design came to life
• [04:49] The shift from personal endeavor to business
• [06:11] Focusing on community engagement
• [07:08] Printing the first products by hand
• [08:16] Growing the business around the community
• [09:14] Learning that customers don’t want other products
• [10:21] Subscription box as a way to liquidate inventory
• [11:08] Episode sponsors
• [14:32] Using an easy subscription platform
• [15:15] Switching to a more robust app
• [16:21] Maintaining organic growth for 3 years
• [16:53] Tapping into other marketing efforts
• [17:21] Knowing what your customers want at certain times
• [17:52] Leveraging Meta and Google Ads
• [18:16] Fail fast, pivot, and move forward
• [18:51] Hiring employees for tasks you’re not good at
• [19:28] Finding out where your skills best fit
• [20:03] Keep a lean business for as long as possible
• [21:01] How co-founders should work side by side
• [22:34] Invest in people’s talents and potential growth
• [23:32] Bring in skills that you don't have at a C level
• [24:15] Where to get aesthetic planning tools

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Luxury aesthetic stationery and planners clothandpaper.com/
• Follow Ashley Reynolds linkedin.com/in/ashley-r-a52bb9154/
• Follow Ryan Reynolds https://www.linkedin.com/in/rnr7h/
• Schedule an intro call with one of our experts https://electriceye.io/connect
• Take your retail business to the next level today https://shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert https://sendlane.com/honest

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