268 | Keeping It Real: Crafting a Brand That Feels Right | with Preston Rutherford

Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company.

He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform.

Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in private equity, enterprise fintech software, and real estate development.

In This Conversation We Discuss:

• [00:46] Intro
• [01:32] Bringing retro & fun clothing back
• [03:30] Filling a gap in the market
• [04:24] Harnessing founders' individual skill sets
• [05:33] Assessing markers for full-time transition
• [06:35] Using personal interactions promote Your brand
• [08:19] Sparking genuine interest for the brand
• [09:21] Recognizing external validation
• [10:03] Creating a genuine brand image using UGC
• [11:32] Staying true to vision amidst skepticism
• [12:45] Episode sponsors
• [16:58] Establishing brand presence through content
• [18:59] Nurturing founder relationships & customer trust
• [20:05] Building a positive association with customers
• [20:53] Turning rough returns into smooth solutions
• [22:31] Transforming Ecommerce solution ideas into action
• [24:21] Solving problems without other expectations
• [26:25] Helping entrepreneurs navigate brand building

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Proper length men’s shorts and custom-built-for-the-weekend apparel chubbiesshorts.com/
• Returns management for Ecommerce brands loopreturns.com/
• Follow Preston Rutherford linkedin.com/in/prestonr/
• Schedule an intro call with one of our experts https://electriceye.io/connect
• Book a demo today at https://www.intelligems.io/
• Revolutionize your inventory and fulfillment process https://www.portless.com/

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