285 | Launch and Learn: Balancing Risk and Realism in Startup | with Brandon Blum

Brandon Blum is the Cofounder and CEO of For Others, a mission-driven lifestyle brand based out of New York City.

Before For Others, Brandon spent six all-encompassing years inside the marketing wings of three prodigiously large media companies in New York City.

Brandon possesses a blend of experiences spanning branding, marketing, digital, media, content, and publishing.

Through his work, Brandon learned how brands - large and small - told their stories and built their brands.

In This Conversation We Discuss:

• [00:39] Intro
• [01:32] Creating a brand with a positive community impact
• [02:53] Experiencing first sales at a pop-up
• [04:10] Bootstrapping and soft launching the business
• [05:30] Launching without overthinking
• [06:30] Balancing day jobs and side hustle
• [07:26] Leveraging project management skills
• [08:36] Recognizing project management as a skill
• [09:49] Electric Eye: your true Shopify expert
• [10:46] Discovering opportunities in unexpected places
• [12:16] Adjusting business projections post-pandemic
• [14:00] Standing out in a saturated online market
• [14:58] Transitioning from corporate to startup
• [16:25] Fulfillment in building a passion-driven career
• [18:24] The power of networking in business
• [20:53] Expanding your Luck Surface Area
• [22:32] Evolving products based on real-world insights
• [23:38] Luxury accessories and apparel from For Others

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A mission-driven lifestyle brand for-others.com/
• Follow Brandon Blum linkedin.com/in/blumbrandon/
• Schedule an intro call with one of our experts electriceye.io/connect

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