287 | Iterate to Innovate: Balancing Risk and Reward | with Tanya Mykhaylova

Tanya Mykhaylova is the Director of E-Commerce at Casa Di Luce, a premier designer lighting and home decor brand based in Toronto, Canada.

For two decades, Casa Di Luce has been a cornerstone of Toronto's design scene, embodying family values and entrepreneurial spirit. Operating multiple showrooms throughout the city, the company eventually established a firm presence in Toronto's design district by inaugurating a spacious flagship showroom.

Five years ago, Tanya made the decision to leave her corporate consulting job and join Casa Di Luce full-time, driven by a desire to leverage her expertise and propel her family business into the digital age. Tanya has adeptly stayed ahead of the latest e-commerce trends, guiding Casa Di Luce through the dynamic online marketplace to sustain growth and expansion.

Today, the company carries over 200 brands and ships to customers across North America.

In This Conversation We Discuss:

• [00:51] Intro
• [01:27] Operating a managed marketplace
• [02:18] Joining the family business strategically
• [03:34] Gaining helpful skills for website development
• [04:30] Transforming outdated ecommerce platform
• [05:57] Handling ecomm migration during covid boom
• [07:36] Learning from UX: failing fast and iterating
• [09:47] Overcoming setbacks for future growth
• [10:49] Episode sponsors
• [14:01] Avoiding unnecessary custom solutions
• [16:04] Growing pains of increased online presence
• [17:51] Building custom features based on feedback
• [19:11] Refining site navigation through feedback
• [21:06] Outpacing competitors through agile innovation
• [22:25] Pioneering untested innovations in industry
• [23:38] Challenging client beliefs with data
• [24:23] Taking action and testing ideas in real-time
• [25:19] Get your modern and design lighting at Casa Di Luce

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Modern lighting and design lighting Canada www.casadiluce.ca/
• Follow Tanya Mykhaylova linkedin.com/in/tanyamykhaylova/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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