292 | What You Can Get Done Before Black Friday 2024 | with Shawn Khemsurov

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.

A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business.

This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.

In This Conversation We Discuss:

• [00:44] Intro
• [01:07] Overseeing design and development excellence
• [02:01] Prioritize impactful changes before Black Friday
• [04:07] Avoid site relaunch from hurting holiday sales
• [05:26] Straightforward discounts for holiday sales
• [06:33] Maintain clarity with daily Black Friday deals
• [07:19] Optimize gift cards for efficient holiday gifting
• [09:00] Offer direct gift sending for Q4 sales
• [10:41] Use data to craft effective product bundles
• [13:31] Create custom landing pages for holiday marketing
• [15:33] AIDA formula for landing page optimization
• [17:10] Episode Sponsors
• [20:23] Boosting revenue with upsells and cross-sells
• [22:14] Avoid overkill with subtle upsell placements
• [23:22] Strategize pre and post-purchase upsells effectively
• [25:05] Maximizing upsell tools within your theme
• [25:43] Implement app-based discounts for big sales
• [26:24] Refine image optimization and code efficiency
• [28:35] Improve mobile navigation and usability
• [31:00] Gaining insights from real users' interactions
• [32:47] Optimize sales with early split tests and feedback
• [34:24] Confirm remarketing pixels and data flow
• [35:22] Electric Eye’s expertise for Black Friday prep

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Shopify expert design and development agency electriceye.io/
• A brand studio where art meets commerce feel.studio/
• Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com

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