294 | From Feedback to Fanbase: Building Organic Brand Trust | with Erin Burk

Erin is the VP of Business Development at August, where she manages their retail, e-commerce, and B2B sales channels.

Prior to August she consulted with Deloitte at companies such as Twitter, Fitbit, and Silicon Valley Bank. Later joining Uber, Erin worked in growth and operational roles for four years, helping UberEats expand from 10 to over 600 cities.

She made the jump to August in April of 2022 when she was inspired by August’s mission.

In This Conversation We Discuss:

• [00:46] Intro
• [01:22] Finding and growing your audience before launching
• [03:40] Balancing edutainment and medical accuracy online
• [04:59] Using audience feedback as product validation
• [06:01] Championing sustainability with product quality
• [07:11] Acting on feedback to improve product design
• [08:07] Launching D2C with organic online momentum
• [09:26] Tapping into trends for impactful product drops
• [10:17] Defining relationships with customers and fans
• [11:14] Building trust through 10,000 baby steps online
• [12:45] Episode sponsors
• [15:57] Balancing profit and impact in brand decisions
• [17:28] Addressing tampon tax through collective effort
• [18:41] Communicating carefully and honestly
• [19:52] Staying transparent to avoid fear mongering
• [21:51] August: Fight period stigma with sustainable products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Period care brand on a mission to fight period stigma itsaugust.co/
• Follow Erin Burk linkedin.com/in/erineburk/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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