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Honest Ecommerce podcast episode - 311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn Khemsurov
a/b testingJan 6, 20252 min read

311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn Khemsurov

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.

A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business.

This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.

In This Conversation We Discuss:

  • [00:50] Intro
  • [01:19] Evaluating if your business needs a refresh
  • [02:45] Simplifying transitions with the right tools
  • [04:01] Creating checklists for seamless projects
  • [05:21] Streamlining operations with Shopify’s tools
  • [06:43] Addressing website failures with solid solutions
  • [07:23] Rebranding & redesigning during platform migration
  • [08:57] Redesigning for better performance and results
  • [11:19] Boosting efficiency with modern solutions
  • [12:15] Auditing performance to fix slow-loading stores
  • [14:08] Episode sponsors: StoreTester and Intelligems
  • [17:20] Building high-converting landing pages
  • [19:23] Improving conversions with flagship landing pages
  • [20:56] Refining user experiences with detailed testing
  • [21:41] Duplicating templates for faster scalability
  • [22:41] Exploring advanced tools for scalability
  • [24:07] Deciding if Shopify Plus is the right investment
  • [25:10] Leveraging new customer accounts
  • [26:10] Utilizing new features to stay competitive
  • [26:44] Electric Eye diagnostics for better store insights

Resources:

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