Bonus Episode: AI in a Marketer's Workflow with Chris Long

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology.

In This Conversation We Discuss: (50 Characters)

• [00:45] Intro
• [01:07] ChatGPT for SEO
• [02:28] ChatGPT for more technical things
• [03:07] Utilizing ChatGPT for auditing
• [04:26] Setting up a Shopify site with the help of ChatGPT
• [06:00] Figuring out your category page strategy
• [07:16] Generating feedback from ChatGPT for page setup
• [08:08] ChatGPT for product reviews
• [08:55] Using ChatGPT to import third-party data
• [09:36] Prompting ChatGPT to create a visualization
• [10:47] Using ChatGPT for CRO and SEO
• [11:29] Embracing AI as marketers
• [12:51] ChatGPT as a baseline for every marketer’s output
• [13:12] Marketers on ChatGPT as part of SEO workflow
• [13:56] ChatGPT vs a strong technical SEO
• [14:55] Weak mathematical functionality of ChatGPT
• [15:26] Verifying ChatGPT’s content accuracy & sensitivity
• [16:00] Checking information quality for health & finance
• [16:34] Drawbacks of taking ChatGPT at face value
• [17:46] Technical skills made accessible by ChatGPT
• [19:01] AI tools help create new custom solutions
• [19:32] How to reach out to Go Fish Digital

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Most-awarded, data-first digital agency in the United States by the Global Search Awards gofishdigital.com/
• Follow Chris Long on LinkedIn linkedin.com/in/chris-long-marketing/
• Follow Chris Long on Twitter twitter.com/gofishchris

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