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Honest Ecommerce podcast episode - Bonus Episode: Breaking Free From the “Acquisition Hamster Wheel” with Isaac Hyman
acquisition hamster wheelJul 13, 20232 min read

Bonus Episode: Breaking Free From the “Acquisition Hamster Wheel” with Isaac Hyman

Isaac Hyman is the founder of HiFlyer Digital, an email & SMS marketing agency for the fastest-growing e-commerce brands in the world, as well as a featured e-commerce speaker and new author of The Ultimate Ecommerce Email & SMS Playbook.

Isaac is on a mission to help brands level the playing field with the top e-commerce brands and unlock the true revenue potential of every customer on their email & SMS list.

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:07] The smart things that HiFlyer Digital does
  • [02:16] Percentage of customers that just buy one time
  • [03:49] Books and shows that help with post purchase
  • [04:32] Customer relationships doesn’t end with the sale
  • [05:58] Don’t just focus on the sale
  • [06:53] The smart way to run post purchase strategies
  • [08:10] 4 stages of the hourglass mindset
  • [09:53] How to get Isaac’s free playbook
  • [11:07] Relationships around Isaac helped his perspective
  • [11:57] Isaac is gonna go back before Q4 and BFCm
  • [12:23] Focus on the person behind the email/phone number

Resources:

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