Bonus Episode: Drive More Traffic to Your Store Using Structured Data with Ilana Davis

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results.

In This Conversation We Discuss:

• [00:00] Intro
• [01:59] Pros and cons of consulting vs app development
• [03:26] Using structured data to produce rich results
• [04:25] Themes have structured data but are incomplete
• [05:30] Is JSON-LD updated with Google’s algorithms?
• [06:18] The full process of structured data
• [07:41] Structured data is like a cheat sheet
• [08:50] Does structured data affect Merchant Center?
• [10:25] Google search enhancements to benefit from JSON-LD
• [11:15] Rich results vs featured snippets
• [12:40] Does your Shopify store need to be technical?
• [14:07] Similar apps but not as updated
• [15:03] Connect with Ilana if you have questions
• [16:05] Where to find more info about the topic & JSON-LD

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Ilana support@ilanadavis.com
• Learn more about rich results and structured data ilanadavis.com/blogs/articles
• Safely & effectively earn qualified traffic to boost conversions jsonld.app

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