Bonus Episode: Paid Ads Work, It’s Your Business That Did Not with Kasim Aslam

Kasim is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies.

He's the Traffic Coach for Digital Marketer.com's ELITE coaching program, was hand-selected by Ryan Deiss to help create Digital Marketer's new Paid Traffic Certification, and is the co-host of Perpetual Traffic (one of the top marketing podcasts in the world).

Perpetual Traffic now ranks in the top 0.5% of all podcasts worldwide, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies.

Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.

His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.

As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and speaks regularly at marketing conferences around the globe.

He and his wife have two sons; they split their time between Scottsdale, Arizona and Seattle, Washington.

In This Conversation We Discuss:

• [01:13] What interested Kasim in paid ads
• [02:57] Paid ads determine business success
• [04:35] When should you consider paid traffic?
• [07:51] The perspective shift on profitability
• [08:43] The market shift from SaaS to Ecommerce
• [10:27] Repeat purchases vs high margins
• [12:56] Subjective brands are unpredictable
• [14:56] Fashion brands work better on visual platforms
• [16:06] 2022 is the Wild West of TikTok
• [16:33] Verticals fit for Google/YT advertising
• [16:59] Find an enthusiast niche and build a community
• [19:28] Passion vs profit
• [20:46] A product you can stick even during a recession
• [21:16] The money comes in when it gets hard
• [22:00] Success can sometimes mean just holding on
• [23:46] Solutions 8 being the top ranked Google ads agency
• [24:31] The truth in being a Google Premier Partner
• [25:06] The big dogs are referring to Solutions 8
• [25:40] Where to learn about Google ads for free
• [26:25] Entrepreneurs and SMBs are heroes
• [27:07] SMBs are more fun than enterprises
• [28:06] Where to find more of Kasim

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Watch and learn about Google ads on Solution 8’s YT Channel
• The #1 Google Ads Agency in the US sol8.com
• Connect with Kasim linkedin.com/in/kasimaslam
• Follow Kasim on Twitter @kasimaslam
• Tune in to the #1 digital marketing podcast https://perpetualtraffic.com/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!