Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose

Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years.

With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide.

Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing.

Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.

In This Conversation We Discuss:

• [00:44] Intro
• [02:01] Recounting early success with first innovation
• [02:33] The power of the internet through experimentation
• [03:25] Helping retail Ecommerce brands grow predictably
• [04:58] Making search work with mathematical precision
• [06:33] Meeting key players in ecommerce success
• [07:45] Building strong client partnerships
• [08:23] Recalling Google's milestone with Google Shopping
• [09:35] Envisioning the future with generative AI
• [11:24] Strategizing amid changing data landscapes
• [12:33] Adapting to the new era of restricted data sharing
• [13:13] Strategizing with limited data access
• [14:25] Walled gardens for integrated social commerce
• [15:49] The era of retail media networks
• [17:14] Exploring AI's role in future data access
• [18:11] Preparing for diminished data availability
• [18:57] Mastering rapid adaptive experimentation
• [20:15] Leveraging AI for predictive customer insights
• [21:22] Democratizing SEO and SEM with free tools
• [23:06] Supporting SMBs with innovative solutions
• [24:50] Discovering who links to your site
• [25:35] Humbling moments: OpenAI's impact on tech giants
• [27:03] The impact of disruptive innovation
• [28:19] ChatGPT's impact on business strategies
• [29:49] Crafting effective prompts for ChatGPT
• [30:34] Leveraging AI skills for competitive advantage
• [31:31] Navigating the age of abundance with AI

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Ecommerce digital marketing agency in Princeton, New Jersey netelixir.com/
• Follow Udayan Bose linkedin.com/in/netelixirudayanbose/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!