Bonus Episode: Redefining SEO: Content Engagement Over Keywords with Brent Peterson

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience.

Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects.

As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience.

He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman.

In This Conversation We Discuss:

• [00:41] Intro
• [01:08] Exploring Ecommerce platforms
• [02:31] Talk Commerce's immersive podcast world
• [03:07] Crafting human-centered content solutions
• [04:58] Customizing solutions: AI for specific needs
• [05:57] Data-driven strategies: leveraging sales insights
• [08:06] Refining AI output for accuracy in content
• [10:12] Experimental success via testing SEO strategies
• [13:14] Evolving SEO: Beyond keyword stuffing
• [14:58] Establishing authority through content expertise
• [16:19] Addressing key concerns across platforms
• [17:57] Finding your USP and thinking outside the box
• [18:49] Tracking new and lost keywords
• [20:21] Staying ahead & doubling down on niches
• [21:10] Diversifying content: exploring audio & video
• [22:25] Exploring AI in podcasts
• [24:03] Exploring creativity beyond content creation
• [25:15] Get in touch with Talk Commerce & Content Basis

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Empowering entrepreneurs and marketers for success talk-commerce.com/
• Unique solution that combines advanced technology and human talent contentbasis.io/
• Follow Brent Peterson linkedin.com/in/brentwpeterson/

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