Bonus Episode: Why You Should Provide Budget Flexibility For Agencies with Andrew Maff

As a marketing expert with over 15 years of experience in Ecommerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the Ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights.

In This Conversation We Discuss:

• [00:00] Intro
• [01:23] How Andrew end up in Ecom
• [02:53] Chase automated himself out of a job
• [03:36] Andrew tried to save his dad’s company
• [04:21] The factors that Andrew is currently focusing on
• [04:53] BlueTuskr’s approach to omnichannel strategy
• [05:39] Raising budgets does not affect just one channel
• [07:11] Amazon’s “Buy with Prime” button
• [08:01] Andrew already implemented “Buy with Prime” before
• [09:33] Let your customers shop how they want to shop
• [10:57] A big gap between Amazon and your own website
• [13:18] How Bluetuskr approaches Amazon to Ecom
• [15:02] Don’t “half-ass” your website
• [16:45] Attribution across multiple platforms
• [18:23] Looking at budget and revenue holistically
• [19:19] Explaining the ad performance to clients
• [20:11] Determining ad spend through MER & ROAS
• [21:15] Proper budget allocation makes stuff fluid
• [22:43] Where to find Andrew and BlueTuskr

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Marketing company for e-commerce sellers ready to accelerate their growth with robust omnichannel strategies, targeted media-buying, & data-driven analysis bluetuskr.com
• The latest industry news, strategies, tips, and advice to help grow your business ecommshow.bluetuskr.com
• Connect with Andrew linkedin.com/in/andrewmaff
• Chase’s guest episode on The E-Comm Show ecommshow.bluetuskr.com/how-to-scale-your-shopify-brand-through-effective-web-design-electric-eye

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!