162 | Get Over The Fear of Hitting Send and Annoying People | with Chase Dimond

Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $50 million in email attributable revenue.

A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet.

In This Conversation We Discuss:

• [00:00] Intro
• [01:02] Chase Dimond’s “claim to fame”
• [01:57] Where Chase Dimond’s passion started
• [04:48] Personalization is really important
• [05:40] SMS and email in tandem
• [06:15] AMP for emails in the future
• [06:38] Plain text emails are still useful
• [07:01] Do brands send too much email?
• [09:26] Chase Dimond going through the metrics
• [10:38] Coming up with topics for email
• [13:12] Comparing your emails to “big dogs”
• [15:01] Working with different types of clients
• [15:20] Stay true to your own brand
• [15:59] Don’t be afraid to hit send
• [16:42] You learn so much from your audience by sending
• [17:54] Sponsor: Electric Eye electriceye.io
• [18:14] Sponsor: Mesa apps.shopify.com/mesa
• [18:58] Sponsor: Gorgias gorgias.grsm.io/honest
• [20:25] Sponsor: Rewind rewind.io/honest
• [20:57] Sponsor: Klaviyo klaviyo.com/honest
• [21:44] Why brands use design-oriented emails
• [23:48] The balance between text and design
• [24:58] How to incorporate SMS in email marketing
• [29:02] The common mistakes in attribution
• [30:03] SMS and Email is for building relationships
• [31:48] Holistic approach to marketing channels
• [33:07] Marketers wear 2 hats and get confused sometimes
• [35:44] Where to find Chase Dimond

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Follow Chase Dimond on Twitter @ecomchasedimond
• Chase Dimond’s email marketing course chasedimond.podia.com
• Chase’s website chasedimond.com
• Chase Dimond’s free newsletter chasedimond.com/chase-email-newsletter
• Chase Dimond’s paid newsletter app.moonclerk.com/pay/3iuv1ungf5yq
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!