Bonus Episode: Solving the IOS 14 Attribution Problem Using Triple Whale

In This Conversation We Discuss:

• [00:00] Intro
• [01:41] How AJ used to run ads before Triple Whale
• [02:52] The health of your business depends on blended ROAS
• [03:23] Clarification about IOS 14
• [03:46] Performance degraded because FB lacks customer info
• [04:08] What made the FB platform better
• [04:42] FB is challenging to run for brands
• [05:41] Why AJ founded an attribution company
• [06:10] Triple Whale tries to provide the lost visibility from FB
• [06:32] The Triple Whale Pixel is not yet the be-all, end-all
• [07:33] What is Pixel and why does your business need it?
• [08:36] Why is Triple Whale different from Facebook?
• [10:06] The Pixel is good but not simple
• [10:45] How Electric Eye uses Triple Whale
• [11:20] The Forecasting Calculator
• [13:00] ROAS, CPA, and AOV on the Summary Page
• [15:16] The Triple Whale Pixel
• [15:46] Taking advantage of the Channel Overlap
• [17:00] Inventory management dictates paid ad spend
• [18:39] Client compatibility through Triple Whale
• [19:19] The misalignment in attribution causes distrust
• [20:47] How Facebook can get away with messy attribution
• [21:37] Attribution Model Comparison
• [23:01] Other features that are coming to Triple Whale
• [23:54] The Customer Journey feature
• [24:24] Web domain shenanigans
• [24:45] Triple Whale’s Mobile App
• [25:56] What differentiates Electric Eye from other agencies
• [27:16] Electric Eye’s Brand Scaling Framework
• [28:18] Scaling is achieved through harmony in teams

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Electric Eye provides Shopify-powered sales machines to suit your strategic design, development, and marketing needs
• Triple Whale is the central source of truth for your Ecommerce store Use code ELECTRICEYE for a discount!
• Listen to another bonus episode about Electric Eye’s Brand Scaling Framework
• Connect with Chase
• Connect with Ryan
• Connect with AJ
• Connect with Rabah