181 | Offering Existing Brands to a Different Market | with Nate Axvig

Nate Axvig grew up in frigid North Dakota and moved to sunny Colorado after graduating from law school.

He practiced as a litigator for 16 years before moving to Oslo, Norway with his wife Leslie (also a litigator) and their two kids- Luke and Bekah.

While living in Norway and pursuing an advanced degree in Communications and Technology Law, Nate and Leslie discovered the world class quality of Scandinavian clothing.

That planted a seed which sprouted into aktivstyle.com, their business that brings Scandinavian clothing into the United States.

Since its inception in 2018, Aktiv has steadily grown and expanded into a traditional brick and mortar setting at Stanley Marketplace in Denver's eastern metro area.

In This Conversation We Discuss:

• [00:00] Intro
• [01:26] The products that Aktiv offers
• [02:53] From idea to market
• [04:59] Cold outreach to manufacturers
• [07:17] Advantages/disadvantages of selling existing goods
• [09:23] Being mindful of different markets
• [10:19] Customer acquisition for a new market introduction
• [13:48] Sponsor: Electric Eye electriceye.io
• [14:08] Sponsor: Mesa apps.shopify.com/mesa
• [14:52] Sponsor: Klaviyo klaviyo.com/honest
• [15:39] Branching out into brick-and-mortar
• [17:50] Why Aktiv did it “a little backwards”
• [19:24] Providing a more personal experience
• [21:08] Where to find Aktiv

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Get started with a free account at klaviyo.com/honest

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