Bonus Episode: Mixing Technology & Strategy to Receive 10x ROI with Michael Epstein from PostPilot

Michael Epstein has been in ecommerce for over 20 years, starting an online retailer and existing in 2013 to private equity.

He has served as a private equity operating partner and CMO for numerous 8 & 9 figure PE-owned Ecom brands.

He is currently co-founder & co-CEO of PostPilot, a direct mail automation platform built for ecommerce and direct to consumer brands.

In This Conversation We Discuss:

• [00:00] Intro
• [01:23] The elevator pitch for PostPilot
• [02:56] Being the “Klaviyo for Y”
• [03:55] Applying common email flows to postcards
• [06:29] How does attribution work for PostPilot?
• [07:51] The advantage of unique codes
• [09:13] Pricing for PostPilot
• [10:54] The “godfather” offer
• [11:38] Can you customize your own designs?
• [12:53] Most brands prefer PostPilot to handle designs
• [13:50] PostPilot’s brand new announcement!
• [15:58] Mixing technology and strategy
• [16:43] Examples of how PostPilot helped big brands
• [18:49] Where to start with PostPilot

Resources:

• Subscribe to Honest Ecommerce on Youtube
• PostPilot’s “Godfather” offer. An offer you can’t refuse postpilot.com/gfo

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