188 | Having a Customer-Led, Behavior Based Approach | with Joe Moriarty

Joe Moriarty previously worked in technology investing in Austin, San Francisco, and New York prior to creating Modern Mammals.

He has experience with both fundraising and buying other businesses, and spends time helping other founders now as well.

He's from a town near Rochester NY, studied economics at the University of Chicago and did his MBA at Harvard Business School.

In This Conversation We Discuss:

• [00:00] Intro
• [01:10] Where the idea Modern Mammals came from
• [02:19] Why there are no shampoo/conditioner replacements
• [03:07] The hoops that Modern Mammals had to jump
• [04:01] How long from conception to production?
• [05:13] Going to market in the pandemic
• [06:22] Modern Mammals’ go-to-market plan
• [07:42] Influencer-led vs customer-led
• [08:52] The customer’s obsession with Modern Mammals
• [10:54] Sponsor: Electric Eye electriceye.io
• [11:14] Sponsor: Mesa apps.shopify.com/mesa
• [12:02] Sponsor: Rewind rewind.com/honestecommerce
• [12:33] Sponsor: Klaviyo klaviyo.com/honest
• [13:20] A specific problem for a specific customer
• [14:47] Creating a flywheel of social proof
• [15:57] Making the brand better through feedback
• [17:30] Working on “Joe’s List”
• [19:16] Where to find Modern Mammals

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A great alternative to shampoo designed for guys modernmammals.com
• Connect with Joe linkedin.com/in/joe-moriarty
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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