189 | Mistakes Indicate Progress | with David Hayford

David Hayford is the Founder of Tether Tug, a unique interactive dog toy company.

The Tether Tug people are dog fanatics who passionately create interactive and interchangeable products to improve the overall well-being of dogs through physical exercise and mental stimulation.

Tether Tug’s mission is to help make it easy for pet owners to keep their dogs playing and having fun while helping to improve behavior and promote the loving bond between pets and people.

Remember, dogs unite us!

In This Conversation We Discuss:

• [00:00] Intro
• [01:15] From healthcare to dog toys
• [03:37] Producing a product with no experience
• [04:54] How Tether Tug got its first sales
• [06:30] Don’t just follow the money
• [07:42] Protecting the brand on Amazon
• [09:06] Marketing expertise is very platform dependent
• [10:15] Sponsor: Electric Eye electriceye.io
• [10:35] Sponsor: Mesa apps.shopify.com/mesa
• [11:33] Sponsor: Loop loopreturns.com/honest
• [12:16] Sponsor: Klaviyo klaviyo.com/honest
• [13:03] Amazon is a “necessary evil”
• [13:27] Consumers and brands need protection
• [14:16] Good ideas need appropriate action
• [15:34] Failure at something is inevitable yet invaluable
• [16:25] Store owners should love what they do
• [17:33] Visiting websites just to analyze how it works
• [18:04] Ecommerce is constantly changing
• [18:23] Embracing the culture of your industry
• [19:51] Where to find Tether Tug

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Durable, interactive dog toy system designed for active dogs of all breeds and sizes tethertug.com
• Connect with David linkedin.com/in/david-hayford-7b815621
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Transform your returns into exchanges https://loopreturns.com/honest
• Get started with a free account at klaviyo.com/honest

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