229 | The ‘Stealth Mode’ Approach to Building a Brand | with Mikey Goldman

Mikey Goldman is part of the over-prescribed generation directly impacted by the ease at which serious drugs were “handed” out to kids and teens before natural alternatives were even discussed.

He grew up with a racing mind, always struggling in school to focus and sit still.

Formally diagnosed with severe ADHD and math dyslexia (dyscalculia) in highschool, he was later prescribed Vyvanse in college which led to severe side effects that resulted in a snowballing of prescription drug use including daily prescriptions from his doctor of Vyvanse, Adderall, Klonopin, Ambien, and Xanax.

Through a brutal withdrawal period, Mikey eventually got off all prescriptions, and sought to find a natural solution for his ADHD + racing mind.

After experimenting with dozens (if not hundreds) of wellness products, experiences, and drug alternatives, Mikey was mesmerized by the benefits of Deep Touch Pressure and weighted technology, but like many people with ADHD, he found weighted blankets uncomfortable.

Quiet Mind solves for those areas of discomfort with an alternative in the form of the first-ever Original Weighted Pillow, a convenient and reliable solution for people like me - and it's only the beginning.

Prior to launching Quiet Mind, Mikey worked in marketing and social media in the tech industry for companies like GreenPark Sports, Insightly, and Zuora.

Quiet mind is his ticket to a joy-filled and purpose-driven career to help people never feel that way.

In This Conversation We Discuss:

• [00:00] Intro
• [00:59] What are Quiet Mind’s products?
• [01:40] Where the idea of weighted pillows come from
• [03:26] The weighted blankets trend during the pandemic
• [03:53] Weighted blankets are cumbersome
• [04:27] Weighted pillows might be the solution
• [05:31] The next step after getting the idea
• [06:30] How Mikey performed “prototyping”
• [06:52] Finally telling others about the idea
• [07:11] Figuring the target demographic
• [07:26] What pushed Mikey to dive in
• [07:45] What’s next after deciding to pursue the market
• [08:32] Phase 1 for Quiet Mind: Prototyping
• [09:06] The importance of starting with the right people
• [10:05] Put your own money in to condition yourself
• [10:47] Mikey’s tiered approach to outside investors
• [11:45] Sponsor: Electric Eye electriceye.io/connect
• [12:42] Sponsor: JSON-LD For SEO jsonld.app
• [13:59] Sponsor: Retention.com retention.com/honest
• [14:51] Using an adjacent product to get feedback
• [17:11] Getting the word out there while still under wraps
• [17:58] Meeting the Gravity Blankets founder
• [18:34] You need to be careful if you have a novel idea
• [19:14] The secret to founders’ peace of mind
• [19:56] The product, the founder, and the story
• [20:50] Why PR is the number one choice for Mikey
• [21:36] Quiet Mind’s SEO strategy
• [21:52] The timing for SEO and PR
• [22:39] The biggest challenge for a new product
• [22:50] Educating audiences with your new product
• [24:35] Why should get the product to market ASAP
• [26:12] Lessons with overseas manufacturing during Covid
• [27:52] Where to find Quiet Mind products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Mikey linkedin.com/in/mikeygoldman
• A wellness brand offering clever solutions to help people suffering from common disorders like ADHD, anxiety, stress, insomnia, and loneliness onequietmind.com
• Follow Quiet Mind on Instagram @quietmind
• Schedule an intro call with one of our experts electriceye.io/connect
• Get your free structured data audit for your store jsonld.app
• Book your demo today and get 20% off the annual commitment fee retention.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!