Bonus Episode: Creating a Campaign vs Creating a Community with Nicolas Bailliache

Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos.

Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods.

Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact on people's lives.

In This Conversation We Discuss:

• [00:00] Intro
• [00:54] How eStreamly produces high conversion rates
• [02:22] Live shopping culture in China vs US
• [03:14] Live shopping as a marketing and sales channel
• [04:07] eStreamly also produces less returns
• [04:38] eStreamly is not a “plug and play” solution
• [06:41] Influencers can be expensive
• [07:31] Best marketing strat alongside live shopping
• [07:52] Have compelling reasons for audiences to tune in
• [08:53] SMS is a powerful tool for live shopping
• [09:20] No marketing strat can be “one and done”
• [10:31] Any skill can be learned so don’t be scared
• [11:15] Approach any strategy with a “channel mindset”
• [12:01] Event marketing principles to D2C
• [13:02] The scarcity and timing aspect of livestreams
• [14:13] Important things that happen after livestreams
• [15:57] Recycling content from a livestream
• [17:34] Pre-publishing content before the livestream
• [18:03] Take advantage of the live shopping hype
• [18:58] Optimal livestream duration
• [20:14] Social media is made for discovery
• [20:36] eStreamly integrations on D2C platforms
• [22:23] More info about eStreamly & where to find Nicolas
• [23:02] Why you should try live shopping now

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Nicolas linkedin.com/in/nicolas-bailliache-854a3022
• Shoppable livestream and video estreamly.com

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