246 | Keep Pushing Toward A Breakthrough | with Bani Bahari and Jonathan Lawrence

Bani Bahari is co-founder and CEO of OffCourt. She has spent the last 10 years in retail and beauty - in her past life she was a strategy consultant at Calvin Klein, Tommy Hilfiger and Glossier.

She comes from a family business in beauty. At OffCourt, she does all product development and operations.

Jonathan is a co-founder of OffCourt - he comes from management consulting background and real estate development and finance.

At OffCourt, he is in charge of finance, strategy and branding.

In This Conversation We Discuss:

• [01:11] Intro
• [01:53] The idea behind OffCourt
• [02:22] Testing the waters and taking risks
• [04:11] Establishing OffCourt’s branding
• [04:33] Prioritizing product development
• [05:19] Finding people to work with
• [06:03] Social media presence for a new business
• [06:28] Tying in with manufacturers early on
• [06:53] Venturing the market of fragrances
• [07:27] Importance of communication as a team
• [08:08] Launching products and managing expectations
• [08:34] The power of PR for a new business
• [09:46] The pressure of being new to the business
• [11:10] Success takes time and consistent efforts
• [12:54] Raising money and self-funding as a start
• [18:55] Testing out different PR strategies
• [19:48] Knowing when and how much to invest in marketing
• [20:43] Using customer’s touch points to sell your products
• [22:36] Finalizing things and reaching out to retailers
• [23:45] Pushing through to land a breakthrough
• [24:32] Facing the ambiguity of retailer’s conditions
• [26:50] Business don’t always go as planned
• [27:32] Having different mindsets in different situations
• [28:51] Keeping an open mind after every rejection
• [29:20] The importance of finding a good rep firm
• [30:40] Having the conviction to change plans when needed
• [30:53] Where to check out OffCourt
• [31:09] Discount code: honestcommerce15

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Functional, personal care company for active people offcourt.com/
• Follow Bani Bahari linkedin.com/in/bani-bahari/
• Follow Jonathan Lawrence linkedin.com/in/jonathan-lawrence-177ab133/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
• Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

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