275 | The Power of Niche Markets: Finding Your Advantage | with Gustavo Sanchez

Gustavo is an advertising & marketing executive turned entrepreneur.

In the past, he’s held management positions in fortune 500 companies in the US & abroad.

He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles.

He loves all things related to e-commerce and working with international markets.

In This Conversation We Discuss:

• [00:42] Intro
• [01:20] Finding the right business idea
• [03:23] Identifying a gap in sleepwear market for adults
• [04:38] Creating pajamas you want to be seen in
• [05:39] Tweaking existing ideas for success
• [07:29] The importance of consultative partnerships
• [09:49] Proving concept and establishing supply chain
• [11:11] Committing to full-time entrepreneurship
• [12:24] Customer acquisition beyond friends & family
• [14:07] Gaining confidence from continuous improvement
• [15:26] Electric Eye: your true Shopify experts
• [16:23] Prioritizing profitability over rapid scaling
• [18:28] Leveraging platforms to reach wider audiences
• [20:18] Achieving growth through strategic scaling
• [21:09] Thriving amidst the pandemic surge
• [21:48] The power of product quality and reviews
• [23:01 Luxury sleepwear from jijamas

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Luxury sleepwear and comfy pajamas for men & women jijamas.com/
• Follow Gustavo Sanchez linkedin.com/in/gustavo-sanchez-8083a86/
• Schedule an intro call with one of our experts electriceye.io/connect

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