Bonus Episode: Capturing Referral Value: Turning Customers into Affiliates with Noah Tucker

Noah Tucker is the founder of Social Snowball, the word-of-mouth marketing platform for ecommerce.

His experience in building Shopify sites, running ads, and working with influencers led him to build Social Snowball, which now supports affiliate and influencer marketing for brands like Fanjoy, Goorin Bros, and Outway Socks.

Social Snowball’s modern and automated affiliate & referral programs drive millions in revenue for over 1,000 leading brands such as True Classic, Outway Socks, and Fanjoy.

In This Conversation We Discuss:

• [00:41] Intro
• [01:41] Recognizing a gap in affiliate marketing tools
• [02:45] Traditional to modern affiliate marketing
• [03:31] Redefining functionality for affiliate programs
• [04:38] Harnessing the power of customer affiliates
• [05:33] Automating affiliate programs for customers
• [06:39] Seeding and retracting sales with Social Snowball
• [07:47] Tabs Chocolate's creator-branded pages strategy
• [08:52] Customer affiliate integration: Set it and forget it
• [09:20] Seamless influencer outreach & product redemptions
• [10:23] Start your affiliate program with Social Snowball

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Affiliate and referral platform for DTC socialsnowball.io/
• Follow Noah Tucker on LinkedIn linkedin.com/in/noah-tucker-%E2%98%83%EF%B8%8F-71a294154/
• Follow Noah Tucker on Twitter/X twitter.com/noatuck

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