295 | Decoding Virality: What Makes a Video Go Viral | with Alesia Klimau

Alesia Klimau is the owner of Heart Printed, a custom photo magnet printing service. It is a family owned business proud to be manufacturing and shipping from Columbus, OH. They are all passionate about photography and are big fans of Instagram.

Founded in 2014, Heart Printed creates high quality custom photo magnets using the best materials and ink to print photo magnets. They are printed on high quality photo paper with vivid and bright colors, each magnet cut by hand.

In This Conversation We Discuss:

• [00:44] Intro
• [01:01] Creating personalized magnets from photos or art
• [01:58] Building an Instagram-inspired business
• [03:39] Balancing product development & marketing
• [04:55] Tapping big Instagram accounts for viral growth
• [06:23] Shutting down after marketing and overhead issues
• [07:44] Keeping the business dream alive through Etsy
• [09:28] Testing new magnet designs with upgraded quality
• [11:11] Episode sponsors
• [14:23] Etsy success to a stronger social media launch
• [15:34] Posting on TikTok to understand virality patterns
• [17:46] Adapting content for TikTok & Instagram audiences
• [18:51] Understanding social media for marketing success
• [20:39] Discovering formulas behind viral videos
• [22:18] Grabbing attention with effective video hooks
• [24:35] Capitalizing on audience reactions for growth
• [25:42] Heart Printed: get handcrafted photo magnets

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Handcrafted photo magnets heartprinted.com/
• Follow Alesia Klimau linkedin.com/in/alesia-klimau-60753769/
• Instagram instagram.com/heartprinted
• TikTok tiktok.com/@myheartprinted
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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