296 | Insider Advantage: Crafting Products for Peers | with Chris Habib

Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand.

If you're an entrepreneur who sells herbal products in North America, or who's interested in launching new herbal products, you can contact Chris at chabib@perfectherbs.ca.

His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and with no minimum order quantities. Their customers call them "the greatest company they've ever worked with."

In This Conversation We Discuss:

• [00:57] Intro
• [01:44] Identifying gaps in the herbal and natural markets
• [02:51] Targeting health practitioners via word of mouth
• [04:39] Gaining traction by being part of the community
• [06:42] Turning personal expertise into business success
• [07:45] Navigating growth with a fail-fast mindset
• [08:40] Experimenting with new products to validate markets
• [09:40] Leveraging tech for competitive business advantage
• [10:37] Episode sponsors
• [13:49] Offloading manual tasks through innovative tech
• [15:49] Transitioning from practitioners to retail markets
• [16:57] Mastering operational excellence for clients
• [18:30] Exploring multi-channel fulfillment strategies
• [19:55] Segmenting audiences for targeted marketing
• [21:13] Differentiating shoppers in diverse marketplaces
• [22:32] Standing out through authentic self-expression
• [24:08] Building friendly connections with customers
• [25:53] Perfect Herbs: for passionate herbal experts

Resources:

• Subscribe to Honest Ecommerce on Youtube
• High-quality herbal medicine accessible & sustainable for healthcare providers perfectherbs.ca/
• Follow Chris Habib linkedin.com/in/chris-habib/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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