069 - Unprepared: Systems for Separating Struggling Brands from Profitable Brands with Jordan West
In this podcast, we talk about scaling Ecommerce brands from an agency and brand owner’s perspective, what it’s like working with smaller agencies, how beneficial subscriptions can be, and more.
- Jordan West’s LinkedIn: https://ca.linkedin.com/in/jordan-west-marketer
- Jordan West’s Podcast: https://mindfulmarketing.co/secrets-to-scaling
- Website: https://mindfulmarketing.co/
Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.
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Transcript
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Jonathan Edwards moved to the US in 2013 with no job and a single plant-based protein to sell. After two years of grinding wholesale in the wrong direction, he pivoted to ecommerce in 2016 and buil...
Kyle Brucculeri, VP of Marketing at Gorjana, breaks down how the jewelry brand scaled from 2 emails per week to daily sends, identified a 50% paid traffic threshold that signals a broken channel mi...