108 | Value-Driven SEO for Ecommerce | with Jeff McRitchie

Jeff McRitchie

A lot of people like to give their products cute names and fail to put things that are really important which are-- what it is and what it does in the title.

Chase Clymer

Welcome to Honest Ecommerce where we're dedicated to cutting through the BS and finding actionable advice for online store owners.

I'm your host Chase Clymer, and I believe running an online business does not have to be complicated or a guessing game. If you're struggling with scaling your sales electric i is here to help to apply to work with us visit electriceye.io/connect to learn more. Now let's get on with the show.

Hey, everybody, welcome back to another episode of Honest Ecommerce. My name is Chase Clymer. And today I'm welcoming to the show, Jeff McRitchie. 

Jeff co-founded MyBinding.com. And he grew that to an awesome point to which was acquired by Spiral Binding. Just making sure I'm getting those in the right order. 

And now Jeff actually serves as the vice president of global Ecommerce for spiral binding and their portfolio of brands. Jeff, welcome to the show.

Jeff McRitchie

Thank you.

Chase Clymer

Awesome. Take me back. I guess for those who aren't familiar with the brand, what does the portfolio brands do? What's the product?

Jeff McRitchie

Sure, our primary product is binding, which would be things like the spines, that go on reports and presentations. So comb binding, coil binding, wire binding, but we also sell things like lamination. And what we would call paper handling, which is like paper cutters, and all that stuff. 

Chase Clymer

Awesome 

Jeff McRitchie

Office products, but a specialty.

Chase Clymer

Exactly. Very niche in the office product space. I use those types of products, actually, when I'm making my Airbnb manuals. I laminate them. Then I spiral bind them because without that, they'll get destroyed. People are going to spill coffee on them. 

Jeff McRitchie

Yeah. Awesome. 

Chase Clymer

Take me back to the beginning. How did you stumble upon this idea of this product and launching into Ecommerce? How long ago was that?

Sure. Think back to 2003, when Ecommerce was like either Yahoo stores or MonsterCommerce. It really wasn't quite worth that today. There was a guy from my church, actually, who came up to me one day and said, “Hey, have you ever thought about starting an Ecommerce website?” And I'm like, “No, but I mean, it shouldn't be that hard.” So that's really where it got started.

I had a day job. It took me about six months to build the site during evenings and weekends, my days off from work. Trying to kind of get it, we launched in June of 2003. 

Their initial goal was really, “Hey, I want to be able to pay my internet bill every month. I just need a little side gig.” And it really was an interesting one from a standpoint as you think about it. 

Back then there was no such thing as a B2B2C website. It wasn't really a common thing. So this whole idea of creating a website to sell to businesses was really kind of new. And we were making it up as we went. 

So the idea was, “Hey, can we make this site? Can we put up all these products that the company has access to in this binding space?” We weren't even sure anyone was gonna buy the stuff and it was crazy. 

As we started to see in the early days, there were already one or two or three or five orders a day starting to trickle in. And as you realize the kind of reach that we had about a year in, when we got an order from the Executive Office of the President of the United States during election time. 

I can't remember who the President was back then. But it doesn't really matter. Although I was so excited to see that we had made it all the way to the White House with a small laminator back then. So it wasn't a big deal.

Chase Clymer

So cool. And as you're founding the brand back then, what was your go-to-market strategy? How are you acquiring these customers? How are you getting people to the website?

Jeff McRitchie

So in the very beginning, it was really about paid search. it was this idea of, “Hey, can we play an ad?” I don't know if you remember what it might be like back then. It was really the old Yahoo. I can't even remember what it's called. 

It’s now with an open bidding model and you could actually see whatever else bids were in. We compete in the auction and try to figure it out. We basically had set a budget.

In the beginning, we said, “Hey, let's try to spend 10% of our revenues, building traffic.” And so that was where it started. I didn't know anything about SEO at the time and didn't even know that that was an option. I wish I did it. Because when you think about it, those days of SEO were actually quite easy compared to what we have today.

Chase Clymer

Oh, it's so competitive today. And we'll get into that a little bit more in the podcast towards the end.

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Chase Clymer

Let's fast forward a bit you are finding this initial traction. You are growing Mybinding.com through paid search. And then how does the acquisition come into play?

Jeff McRitchie

It was interesting. Fast forward more than 15 years, where we've gone from, “Hey, this thing was a side gig during evenings and weekends” to “Hey, let's launch the site and see if we can pay for the internet to a team that has 80 people” 

And we had a pretty cool thing going as we're sort of dominating the binding space on the internet. Whether that be SEO or SEM. Everywhere you would turn, there would be My binding. That was awesome and we loved it. 

That, of course, made us an acquisition target. So at some point, one of our primary competitors, which was Spiral Binding sort of woke up and said, “Hey, you know, they already had an e commerce operation, but it was quite a bit smaller than ours.” And they looked and said, “Hey, we could buy this and sort of take that piece over.” 

They were much larger in the sort of B2B space. As you know, traditional large sales was a great sort of synergy instead of synergies. As you look and say, “Hey, we don't really service the same customers, but we serve as all the same products.” So it made a ton of sense why those conversations started.

We ended up finalizing the deal in 2019. So, that's super exciting for us. We became part of a larger company with merging capabilities, you know. Then we thought, “Hey, how can we take the best of both worlds and put them together?”

Chase Clymer

Yeah, that's really cool. When you find those synergies, they're going after more traditional sales. Probably there are salesmen, walking into places trying to sell multi hundreds or thousands. I don't know how big the orders are, but then you guys are just selling kind of almost directly to consumers online, it's so beneficial to each other to kind of economies of scale at that point, because now you're paying less for more of the same stuff. 

Jeff McRitchie

Exactly. 

Chase Clymer

Awesome. So let's talk about what your job is now. And how you are growing the businesses through digital marketing efforts. And what's the modern landscape look like now?

Jeff McRitchie

Sure. So it was exciting for me to be able to take over a much larger portfolio of e commerce sites. Taking a look and saying, “Okay, now it's not just My binding. Now, it's Binding101.com, and MyBinding.com, and SpiralBinding.com. Then we have a whole bunch of other sites and actually own a bunch of brands. 

So we have some brand sites that are a little less Ecommerce and a little bit more sort of brand focused. Coverbind.com is an example. So as you kind of take a look and say, “Hey, that's our portfolio sites.” And in the past year and a half, it's been the one we’re trying to grow. 

And obviously, during the pandemic, being in office products is a little rough. But also I tried to get us all on the same platform, we've now done two replatforming in the past year, and we're working on our third moving all of our sites onto a like a Magento, to enterprise sort of platform. 

So that's kept me super busy. But then also looking at saying, “Hey, how do we drive amazing growth and where are the opportunities, both in paid and organic traffic?” 

As we look and say, “Hey, the Ecommerce part of spiral is going to become the engine for growth, and certainly for customer acquisition.” Because we can acquire customers at scale in a way that traditional B2B business can't. 

The really exciting thing for us as an entire organization, is some of those customers can end up feeding the B2B engine that powers the rest of the company. So you think maybe you can through Ecommerce or get your foot in the door with a major national account. But now, you can send your team in, take the rest of their business or earn the rest of their business.

Chase Clymer

That's an amazing strategy there. I do want to go back to you discussing replatforming. On this end of the call, I can be considered as a Shopify expert. That's my bread and butter. But I have said a million times like there are reasons to use other platforms. So I'd love to hear why you guys settled on Magento?

Jeff McRitchie

Sure. I love Shopify, and honestly If I could have gone to Shopify probably would have just because of the complexity of Magento 2. The development and all the different pieces make it quite the beast to manage. 

But the Magento to B2B functionality is quite a bit more robust plus the ability to build the custom functionality on top of it. So that was the piece of the puzzle saying, “Hey, we want to deal with both B2B2C business and as well as the traditional B2B business in  a single platform.” 

Then the other piece of it is really around the catalog size. The complexity in our catalog is actually fairly large with about 50,000 items and a lot of categories. So on My Binding, and we'll talk a little bit about this on the SEO strategy side of things. But on My binding, for instance, we have about 4000 categories that are in an interesting and deep hierarchy, which is actually hard to replicate in a Shopify instance.

Chase Clymer

Oh, yeah, that makes sense. 

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Chase Clymer

Anytime someone's trying to do B2B and B2C at the same time, as you'd like to put it B2B2C. I usually say this might not be the best fit for Shopify. 

Jeff McRitchie

Right.

Chase Clymer

 So I guess just as you mentioned before, there's a lot of custom development aspects to it, do you have an in house team?

Jeff McRitchie

We actually have a combination. So we have a full time, sort of head of development on the team here. And then we have an outsourced team in India. That sort of does a lot of the heavy lifting on the day to day stuff. 

Our team is really distributed that way, globally, so that we can get stuff done at night. So what happens is we'll sort of coordinate and tee up the projects, we give them over to the teams. We have a team in India and a team in the Philippines. They do a ton of work in the back end and then we come in the morning, and then we're good to go. 

Chase Clymer

Absolutely. I've seen a bunch of businesses go that way on both sides of it. From agencies to stores. But I asked if you had a team on staff, and it's you have a full time developer on staff, and you have two teams on staff. 

So just to let people out there that are thinking about the pros and cons of Shopify versus Magento. With Magento, there's a lot of development work that goes into it. It's a very customizable platform, and to make it do what you want it to do, you're definitely gonna have to own it. 

I haven't used Magento 2. But I do know Magento 1, had a few stability issues, and I hope you never have to deal with that.

Jeff McRitchie

It's not bad from a stability standpoint. But like I said, If I could have gone Shopify, I probably would have. Because a ton of my friends and peers are on Shopify, and their life from a development standpoint is a different world, right? The amount of work and stress that comes from the Magento sort of ecosystem is pretty major. 

But the capabilities are pretty cool, too. So you have to balance it out and say, “Hey, you can build almost anything custom on Magento.” Perfect, but you're gonna pay for it. And you're gonna have to maintain it after you do.

Chase Clymer

So that right there maintains it. And we never really talked about this in the podcast yet before. But you guys are approaching enterprise level as far as your business size goes.

Jeff McRitchie

Yes.

Chase Clymer

So that is something to understand. If you are in the startup phase, or scaling phase, don't look at Magento; it's not a good option.

Jeff McRitchie

I totally agree there. Right. Yeah. Basically, you got to have the revenue to justify the build costs and the maintenance costs. But that being said, with highly complex catalogs and B2B2C applications-- those are the cases where Magento shines. 

With anything that's simpler, I'll often tell people to go Shopify. It's relatively easy.

Chase Clymer

Yeah, depends on how custom you want to get or what you want to do over there. 

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Chase Clymer

Awesome. So just right now, I guess on the marketing side of things, you guys are spending a lot of time and a lot of focus on SEO, correct? 

Jeff McRitchie

Yeah. 

Chase Clymer

All right, let's dive into it. Let people know you've got some SEO tricks for Ecommerce. You're saying that these can help drive instant results. So let's get into it. Let's let the people know and give them some dues from this podcast.

Jeff McRitchie

Sure. I'll talk a little bit about Shopify too. Because I think there’s a good chunk of audiences on Shopify, I've done some consulting in the Shopify world in terms of Ecommerce audits, and I'll touch on a couple of the high points in terms of the areas that I see that are the most commonly made mistakes. We'll call it the lowest hanging fruit. Okay?

Chase Clymer

Sounds good.

Jeff McRitchie

So let's first talk about it and if you're on Magento, you call these categories. But on Shopify, you basically have the ability to create what are they called, like? 

Chase Clymer

Collections. 

Jeff McRitchie

Collections, okay, so I can make a lot of collections on Shopify, which is awesome. What you find often is that people create a collection, and then they create these awesome filters. Those filters are great, because it allows customers to dive down into these categories.

An example would be maybe you have a jewelry category. Then you allow people to choose the color, the style, those kinds of things. Okay. So one of the most commonly made mistakes on Shopify  is those filters are usually not visible to Google. 

Or if they are, they really are not optimized at all for Google and their searches. So imagine this as you're on this Shopify site. And maybe it's a jewelry category, and you say, hey, I want gold crosses. So I'm going to choose crosses as my pattern, and I'm going to choose gold as my color. That page will show a pretty nice assortment of gold crosses, but the title tag of the page and the title of the page, and the description of the page didn't change. 

So what just happened there is that from a user and user standpoint, you delivered the ability to filter down to the products. But from Google's standpoint, you just delivered a page that has the exact same content as the jewelry category with just a different set of products on it. And so the real opportunity, or the first opportunity that I would say, would be to start taking your most commonly filtered selections, and turn them into their own collections. 

So essentially, you'd be saying, “Hey, you know what, I really believe in SEO not to do things just for Google.” Because when you do things just for Google, what happens is that Google changes its mind. It might be six months from now. It might be six days from now. But they're gonna say, “Hey, you know, like, that's not valuable to me anymore.” 

So do things for your customers. So I'll give an example. So take a look at your paid search. And you say, “Hey, I'm Bill bidding on gold crosses in my paid search campaigns. What if I built a collection as a landing page for that, and I optimized it for SEO.” 

So you might say, “Hey, I'm going to build a really good collection around all of the different collections, rather than sending people to filter pages. I'm going to build individual collections, for all of the different  aspects of these pieces of the site.”

What you'll find is that those pages are the ones that rank the best. It's a lot easier to rank a collection than it is to rank a product. And so what you end up finding is, is  you look and you say, “Hey, you know, I can create a whole bunch of collections that make a ton of sense that align with what my users are looking for. And maybe I'll call it a triple whammy out of the deal where I'm picking up the SEO traffic. 

I'm driving highly targeted paid search traffic to those specific terms, so that I get the better return on ad spend. I also drive my cost per click down because I'm going to have higher relevancy. Then I'm also going to create a redirect in my search at the top of my site. Then, when someone searches for that term, they're gonna land on this really nice curated landing page. 

That's all about that topic. And I'm going to pick up some additional conversion rate and boost from that as well.  So the idea there being is to everage the concept of being able to create these additional collections to get a triple whammy in terms of traffic and conversions, and really service your customers better.

Chase Clymer

That makes complete sense. It's definitely something that a lot of people don't spend the time to curate the content for those pages. And that's just something that needs to get done. 

Jeff McRitchie

Yeah. 

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Jeff McRitchie

So a second piece of it is to look and say, “Hey, you know, what's the expansion option for categories?” And you got to think about this along a couple of different game collections. 

The idea of, hey, how can we expand the number of collections that we have on the site without really expanding the number of products? There's a couple of different ways to look at this. 

One of the things is that maybe in your site or your industry, people are shopping by brand, so you create a shop by brand experience on the site, which would just be another set of collections, right? 

Because maybe somebody is searching for your product type with a brand associated with it. You can do that with a filter. But you can say, “Hey, I could create an entire brand blending experience on the site pretty easily by just creating another collection.”

Then trying to figure out in Shopify takes a few hacks and JC you'd be more of an expert on how to do this. There's a bunch of different ways that I've seen it done. But the whole idea of creating a little bit of a hierarchy, even though you don't have a hierarchy, is the idea of saying, “Hey, like, even though we have a flat collections model in Shopify, we want to be able to still nest them together, at least from a user experience, and from a breadcrumbs experience.” 

So that Google understands, this belongs inside of this, as opposed to hung out on its own. And the reason for that is really like from a reinforcement standpoint, right? To say, “We are experts at whatever we do, right?” And again, whatever kind of Ecommerce site that you run, when you're talking about SEO, there's this idea of EAT. 

I don't know if anyone has, have you ever heard of EAT? 

Chase Clymer

I have not. 

Jeff McRitchie

Okay, so the idea is Expertise, Authority and Trust. 

These are things that Google highly values? So the idea here is really just to say, Hey, are you an expert? in your field? Do you have authority now? Authority really comes especially into a place where maybe you're sharing information that might be sensitive. 

If you're selling supplements, for instance, you would want to make sure you have some authority. Otherwise, what you run into is like, “Why should we trust you?” So the whole idea here is really like, does Google see you as a trustworthy source or not a trustworthy source. As you look at building that, what you really want to do is build content that someone can find somewhere else? 

Well, how do you do that? You got to build these hierarchies of categories and collections. That shows, “Hey, I'm the expert. We are experts.” You need to come here and find your products in this world and offer something that's differentiated. 

It's not just another ”Me too.” Because in the world of Amazon, if you're not differentiated, someone will just go and buy it on Amazon. So there's got to be some reason why they buy from you. 

So that's the idea of, “Hey, think about the way that people shop and create. Expand your categories, but do it in a way that differentiates you.” So you might do brands is an example. Some people like some categories shop really, really well by color, some shop by the size of their shop, and some by style.

But as you start to think about it, you say, “Hey, I was talking to another store recently and they sell chairs.” And I started digging into the search results. Then you realize people are searching for colors of chairs, but there's no way to find the colors of chairs other than a filter. 

You can create a single category or a landing page for one of those. But what if you create a shop by experience that says, "Hey, I have a red chair section now. I have red short chairs, red tall chairs, and I have red chairs that are leather." So think about that. 

You have the ability to create interesting landing pages that probably don't have a lot of traffic. But the traffic that they do have is really targeted. It's quite a bit easier to rank than it would be for the term chairs. There's no chance ever that you're going to rank for the term chairs, probably.

Chase Clymer

Yeah, and I just want to clarify here. When you're saying landing page, you're saying that in the end, like it's a page that someone's landing on. You're not saying in some sort of funnel hacking landing page, like. We're saying what we're talking about here are just collection pages

Jeff McRitchie

Correct. By figuring out a way to represent them in a hierarchy on the Shopify again. 

Because the hierarchy is not built in Shopify. So you really have to build it yourself a little bit. But the idea being, "Hey, I want to have a chairs page. Then I want to have a shot by color." Maybe you'll have all the colors under it, and maybe then also have a shop by finish. I'll have all the finishes like, you know, leather fabric or whatever. 

So the idea of understanding your customer, and then building these collections out, and creating what are called landing pages, and then just making sure that it's really easy for customers to find. That allows you to drive targeted traffic. 

Now, targeted traffic can be SEO, it can be SEM, it could be social. It doesn't really matter how you're driving the traffic, it's just that the free traffic comes because you have the best page on. Call it the best page on the internet for a particular topic.

Well, that's hard to do on broad topics. And what I find often is store owners are focusing their site on really broad topics. They don't get into the don't filter it down. At least not in with their collections base.

Chase Clymer

Oh, absolutely. We're gonna get into that a bit more here in a second, because I've got a really poignant question for you. 

But I do want to let people know that on Shopify about building out these hierarchies as you're mentioning with filtering and sorting, and variant handling, and how to get to these more targeted landing pages. 

So there are two apps actually, in the ecosystem that we recommend at the agency. One is called Searching Eyes. The other one is called a Product Filter and Search. They do not do the same thing, but it's pretty close. You should probably reach out to both if you have a higher skew count. Now, if you have a low skew count, this doesn't really matter to you, in my opinion. I guess if someone has less than 10 skews.

Jeff McRitchie

So if they have less than 10 skews, they have to figure out why people want those 10 skews, right at this point. You're really digging in really deep to figure out what makes these things unique and what builds deep content around them.

So yeah, you're not going to have a ton of collections with 10s skews, right? Because each collection is going to have one or two skews on it. And so at that point, you're really going to be building out content at the product level round those skews.

Chase Clymer

I would argue if you have that many skews, you don't need filtering at all, or sorting. because now you're just adding an extra click to get someone to the product that they're interested in in the first place. And anytime you give someone an extra step, it's an extra opportunity for them to abandon that sale.

Jeff McRitchie

Sure. Yeah, I totally agree. And again, that comes back to you. Don't do things just for Google, you do things, which by the way, Google would agree, but um, but you really do things for your customer. 

So customers first all the time, if you can eliminate a step in the process, get them do exactly what they need. That's exactly what the customer wants. It's also what Google wants.

Chase Clymer

Yeah. I did want to ask, Well, I guess not ask, maybe point out when someone's got a high skew count, we're talking 10s of 1000s. It can almost seem overwhelming to get started with, like producing the content for these landing pages, finding out where to start when they've got all these variants and sizes or what not. I just like to tell people to focus on the 80/20 rule. Which products are making you the most revenue there?

Jeff McRitchie

Yeah, I usually say focus on the products that are making you the most money and the terms that you're spending the most money on. 

Chase Clymer

Oh, yeah, that's a great addition to that statement.

Jeff McRitchie

Because as you look at that, you say, Hey, can you save yourself some money? increase your conversion rate on those that you're spending a ton of money on.

Chase Clymer

Oh, yeah. That makes a lot of sense. Is there anything that I forgot to ask you in relation to SEO that you think would resonate with our audience?

Jeff McRitchie

Um, I guess the only other one would be about product page SEO. So we'll talk a little bit about that. Another sort of common mistake that I see is, is that titles that aren't descriptive enough, and if you want an example of like, how you take that to a whole new level, just look at the titles on Amazon? 

Chase Clymer

Oh, yeah. 

Jeff McRitchie

Right. Where they have every little detail and I'm not saying go there. You have to take a little bit of a balance in terms of your brand versus with your titles. Then as with having search friendly titles. But as you kind of look at it, a lot of people like to give their products cute names and fail to put things that are really important. For instance, what it is and what it does in the title. 

So if you think about it from the title of the product without looking at the picture, could you tell whether it's roughly what it is and what it does? If you can't then then you're probably not optimized super well for Google? Because Google doesn't look at the picture and decide what it is which is the way that lots of us shop. But when you're trying to drive traffic through SEO, you have to get that title optimized. 

So it's a bit of a balancing act. But I would say, think about the core attributes of your products that would allow someone to know what it is, and then consider putting those in the title. And then as far as content on the page, everybody says, “Hey, you know, you got to write a unique description. It's got to be 100 words or 200 words.”

I would actually suggest that all that's important. I hate running across sites that have zero description, because it doesn't tell you anything about the product. But my suggestion would actually be to enrich your product as much as you possibly can with whatever information you can find. That will actually differentiate you with Google. 

You don't actually have to create all that content> you might just be curating it all. But you might be saying, “Hey, is there a user's manual in our world? We put user's manuals, spec sheets? Can you make sure that you have reviews? Can you make sure that you have maybe Q&A on the page?” Even if you're writing some of the Q&A that you've gotten from your customers over email.

You just say, “Hey, I got that question that will help somebody else.” And what you're going to find quickly is that your product becomes really unique, without you having to go and say, “Hey, I'm going to spend time rewriting the product description for every product on the site.” 

So I would say again, the idea is putting customers first and saying what they need or want. Figure out a way to add as much additional content to the product as you can. And you're going to find that making sure that you have really good and multiple pictures will help drive up your conversion rate, making sure those pictures have a naming convention that can help a little bit. 

But your big bang for your buck is really going to be in your title.

Then trying to figure out, how do you optimize things like reviews, how to get more reviews from your customers, how do you make sure that those reviews show up on the site, and those can be huge wins for any size of site, right? 

So, now we’re saying you got 10 products. Then build those killer landing pages or make your products into killer landing pages. If you've got 10,000 products, figure out a way to add product content from vendors in scale? Because you're probably not going to be able to create it all yourself.

Chase Clymer

Oh, I can't agree any more with that. And I just want to go back to your discussion on making sure the product titles make sense. So I want to give an example to people because sometimes they don't understand what we're saying here. I've been on websites before where they have California, then they have Arizona, and then they have Texas. What is it trying to sell you Jeff McRitchie? The three states. (laughs)

Jeff McRitchie

Exactly. (laughs)

Chase Clymer

No. They're not for sale now. Not maybe in this lecture. (laughs)

But these were hats. You know what I mean? Why didn't they just have a word hat in there? That'd be like one step that helps out a lot.

Jeff McRitchie

Yeah, exactly. And like, does it have a broad rim? Why does someone care about that hat versus what makes California different? Is it because it's bigger? The reason why you call it the cowboy is because it's modern? 

So the idea is really like what are the attributes that people care about? And as you start to think about putting that in your title. 

I've run into a couple of brands where they say, “Hey, like, we just can't get away from that.” Then create a second title and put it in Shopify, right at top of the description. That actually tells you what the product is. 

And you can call that like an H2. The H1 will be the title of the page. But we'll call it an H2, which is heading two. Just put a real descriptive title as a second field on the page, and it can make a huge stir. 

Chase Clymer

Oh, absolutely. Jeff, I can't thank you enough for coming on the podcast today. If people are interested in learning more about you or getting a hold of you, or if they have some questions about SEO, what should they do?

Jeff McRitchie

Yeah, sure. They can go ahead and reach out to me. 

Now, do you have a way of sharing my email address on here or should I just share it on here? 

Chase Clymer

You can share it here and I'll put it in the show notes.

Jeff McRitchie

Sure. Okay. You can go ahead and just send me an email to jeff@mybinding.com. I'd be glad to know, if you guys want to chat and to say, “Hey, I'd love for you to take a quick look.” I'm always glad to help a fellow ecommerce owner. I've been there and hopefully, you know, we're just going to continue to grow. I'm glad to just sit down and chat and you know. Let's talk a little bit about SEO and Ecommerce again.

Chase Clymer

Awesome, thank you so much.

Jeff McRitchie

Cool. Awesome. Thanks Chase.

Chase Clymer

I cannot thank our guests enough for coming on the show and sharing their journey and knowledge with us today. We've got a lot to think about and potentially add to our businesses. Links and more information will be available in the show notes as well. 

If anything in this podcast resonated with you and your business, feel free to reach out and learn more at electriceye.io/connect. Also, make sure you subscribe and leave an amazing review. Thank you!