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Episodes

Michael Kuech, co-founder of Your Super superfood brand, on the Honest Ecommerce podcast
Your Super's Path to $20M+ Revenue | Michael Kuech

Michael Kuech co-founded Your Super after a cancer diagnosis at 24 led him to explore plant-based nutrition. He shares how a two-week Shopify launch, farmer's market feedback loops, founder storyte...

Chris George, co-founder and CEO of SubSummit, on the Honest Ecommerce podcast
Subscription Strategy for Ecommerce Brands: Lessons from SubSummit

Chris George co-founded Gentleman's Box in 2014 before launching SubSummit, the world's largest subscription brand conference. In this conversation, he breaks down why every ecommerce brand needs a...

Corey Hackett, co-owner of Top of the World Skate and Snow, on the Honest Ecommerce podcast
Top of the World Skate Shop: Shopify Beta Tester and Instagram Early Adopter

Corey Hackett bought a 20-year-old skate and snowboard shop in Ottawa with a DOS point-of-sale system and a Flash website, then rebuilt it from the ground up as one of Shopify's earliest retail bet...

Yong-Soo Chung, founder and CEO of Urban EDC and GrowthJet, on the Honest Ecommerce podcast.
Urban EDC's Drop Model, Email Strategy, and GrowthJet Origin

Yong-Soo Chung built Urban EDC from a one-bedroom San Francisco apartment into a thriving everyday carry boutique by running weekly product drops for 6+ years without missing a single one. He also ...

Henry Murray, co-founder and CMO of Waterdrop, on the Honest Ecommerce podcast
Waterdrop's US Expansion: CPG Launch Strategy and Tennis Sponsorships

Waterdrop co-founder Henry Murray shares how the brand validated its hydration cube with a Vienna pop-up stand, scaled on Facebook ads starting at $1,000/day, and broke into the US market by learni...

Rayan Mroue, founder of Cloudsharks, on the Honest Ecommerce podcast
TikTok Organic to $200K/Month: Cloudsharks' Growth Story

Rayan Mroue launched Cloudsharks, a shark slipper brand, with $3,000 and hit $100K in the first 30 days using TikTok ads. When his ad account got suspended, he pivoted to organic TikTok and hit nea...

Tiffany Joachim, founder of Celeste Sol Jewelry, on the Honest Ecommerce podcast
Celeste Sol Jewelry: Niche Marketing and Live Stream Growth

Tiffany Joachim launched Celeste Sol Jewelry in 2019 after years as a retail buyer at Neiman Marcus, Macy's, and Ross Stores. She shares how working exclusively with Latina creators, drawing on a $...

Justin Seidenfeld, founder of Canopy and Doris Dev, on the Honest Ecommerce podcast
Canopy's Aroma Flywheel: Product Strategy and Launch Story

Justin Seidenfeld built Canopy from a product development background with no beauty experience. He shares how the team validated demand before investing in supply chain, earned beauty editorial cov...

Umaimah Mendhro, founder and CEO of VIDA, on the Honest Ecommerce podcast
VIDA's On-Demand Manufacturing Model and Pivot to Healthcare

VIDA founder Umaimah Mendhro built a platform connecting hundreds of thousands of designers to factories worldwide using digital, just-in-time manufacturing. When COVID shuttered every factory over...

Amanat Anand, CEO and co-founder of SoaPen, on the Honest Ecommerce podcast
SoaPen's Amazon and Shark Tank Strategy: Amanat Anand

Amanat Anand, co-founder of SoaPen, built a kids hygiene brand from a $15,000 competition prize to 60,000 units sold, a Shark Tank appearance, and a #2 Amazon ranking. She shares how early press co...

Lynn Power, founder of MASAMI hair care, on the Honest Ecommerce podcast
MASAMI Founder Lynn Power on Building a DTC Beauty Brand

Lynn Power launched MASAMI, a premium Japanese-inspired hair care brand, in February 2020 at New York Fashion Week, one month before the pandemic shut down salons. With 30 years in advertising and ...

Alvania Lopez, founder of Peachbox Co, on the Honest Ecommerce podcast
Corporate Gifting Strategy and Human Connection: Peachbox Co

Alvania Lopez started Peachbox Co out of a Boston shed with six people, grew it through COVID by leaning into human connection, and turned a partner's real estate gifting problem into a full corpor...

Ilana Davis, owner of JSON-LD for SEO, on the Honest Ecommerce podcast discussing structured data and rich results for Shopify stores.
Structured Data for Shopify: Drive More Traffic with Rich Results

Ilana Davis of JSON-LD for SEO breaks down how structured data works for Shopify stores, why default theme implementations fall short, and how rich results in Google search can lift clickthrough ra...

Tim Swindle and Scott Brown, co-founders of PaddleSmash, on the Honest Ecommerce podcast
PaddleSmash Launch Strategy: Retail, Licensing, and Trend Spotting

Tim Swindle and Scott Brown, co-founders of PaddleSmash, share how they combined Pickleball and Spikeball into a new backyard game, landed Dick's Sporting Goods before generating a dollar of revenu...

Jennifer Ross, co-founder of Swoon zero sugar lemonades, on the Honest Ecommerce podcast
Omnichannel Strategy for Beverage Brands: Swoon's Retail Playbook

Jennifer Ross, co-founder of Swoon zero sugar lemonades, shares how the brand pivoted from a cocktail mixer to a national retail product, why marketing without distribution is wasted spend, and how...

Lindsey Wilson, founder and CEO of OWL Venice, on the Honest Ecommerce podcast
OWL Venice: Organic Growth Strategy for a CPG Health Brand

Lindsey Wilson turned a personal digestive health solution into OWL Venice, a bone broth and wellness brand now stocked in 50+ California retailers. She shares how a single Facebook post generated ...

Anthony Ciavirella, co-founder of Manmade, on the Honest Ecommerce podcast
Manmade Boxer Briefs: Selling 10,000 Units Organically at Launch

Anthony Ciavirella of Manmade shares how four finance-background co-founders surveyed 3,000 men, ran 34 product iterations, and sold their entire first 10,000-unit run through organic content alone...

Alex Levine and Trevor Russo, co-founders of Xebec, on the Honest Ecommerce podcast
Co-Founder Dynamics and Product Strategy at Xebec Tri-Screen

Alex Levine and Trevor Russo of Xebec built their Tri-Screen laptop accessory from a weekend AutoCAD prototype in 2017 to a full product ecosystem. They cover co-founder tension as a feature, high-...

Josh Rome, founder and CEO of Runway Health, on the Honest Ecommerce podcast
B2B2C Customer Acquisition Strategy for DTC Health: Runway Health

Josh Rome, founder of Runway Health, built the first DTC telehealth brand focused exclusively on travel health. Instead of burning budget on Facebook and Google ads, he's acquiring customers throug...

Rahul Khatri, co-founder and chief experience officer at Stoggles, on the Honest Ecommerce podcast.
Stoggles: Finding D2C Stability Through Niche Markets and Collaboration

Rahul Khatri, co-founder of Stoggles, shares how three years building a DTC sunglasses brand gave him the foundation to launch stylish safety eyewear in 2020. He covers finding product-market fit i...

Margaret Wishingrad, CEO and co-founder of Three Wishes cereal, on the Honest Ecommerce podcast
Three Wishes Cereal: From Ad Agency to Retail Shelves

Margaret Wishingrad co-founded Three Wishes, a high-protein, grain-free cereal brand, after running a New York ad agency with her husband. She shares how agency experience accelerated their retail ...

Sheena Brady, founder and tea sommelier at Tease Wellness, on the Honest Ecommerce podcast.
Tease Wellness: Growing a Tea Brand to 7 Figures as a Side Hustle

Sheena Brady launched Tease Wellness in 2013 with $500 and no business background, then grew it to a 7-figure brand over 8 years while working at Shopify. She shares how trade shows, DIY PR, hyper-...

Kosmo Khosravi, founder and CEO of Kosmo's Q, on the Honest Ecommerce podcast
Kosmo's Q: From $500 and a Smoker to 8-Figure BBQ Brand

Kosmo Khosravi started Kosmo's Q with $500 and a salvaged smoker, spent years competing on the barbecue circuit before ever thinking about a business, and took 6-7 years after his first $1,000 onli...

Kelsey Eyers and Lori Lefcourt, co-founders of Rexxy affiliate marketing agency, on the Honest Ecommerce podcast
Affiliate vs Influencer Marketing for Ecommerce Brands | Rexxy

Kelsey Eyers tripled her CBD brand's ecommerce revenue in the first month by building a 50-person commission-based sales team. Now she and Lori Lefcourt run Rexxy, an affiliate marketing agency. Th...