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Episodes

Jaye Genung, CEO of Gobi Heat, on the Honest Ecommerce podcast
Gobi Heat: From 100 Heated Jackets to 7 Figures with Jaye Genung

Jaye Genung started Gobi Heat in her basement with 100 jackets and no formal go-to-market strategy. She grew 10X in year two, went without a paycheck for two and a half years, and learned hard less...

Kurt Elster, founder of Ethercycle, on the Honest Ecommerce podcast discussing Shopify migration strategy.
Shopify Migration Strategy and Pitfalls: Ethercycle's Kurt Elster

Kurt Elster of Ethercycle joins Chase Clymer to break down what a Shopify migration actually involves: why most merchants underestimate the complexity, how to handle data mapping, SEO, subscription...

Lucas Cao, founder and CEO of Squid Industries, on the Honest Ecommerce podcast
Squid Industries: Building a Niche Balisong Brand from Scratch

Lucas Cao sold 50 balisong trainers in under 24 hours with no website, no brand name, and PayPal as his only payment processor. He shares how passion-driven product development, influencer marketin...

Ashley and Ryan Reynolds, co-founders of Cloth and Paper, on the Honest Ecommerce podcast.
Cloth and Paper: Building a Niche Brand to 100% YoY Growth

Ashley and Ryan Reynolds built Cloth and Paper from a Microsoft Word planner template into a subscription-driven brand with 100% year-over-year growth for five consecutive years. They share how com...

Gavin Ballard, founder and CEO of Submarine, on the Honest Ecommerce podcast
Agency to Product: How Submarine Was Built by Disco Labs

Gavin Ballard built Submarine after a decade running Disco Labs, a backend-focused Shopify agency. He shares how an organic agency journey led to a niche product for enterprise merchants needing fl...

Russ Wallace and Mike Constantiner, co-founders of Freestyle, on the Honest Ecommerce podcast
Hello Bello Founders on Building Freestyle's Diaper Brand

Russ Wallace and Mike Constantiner spent two and a half years moving from a cold intro call to launching Freestyle, the first tree-free diaper on the US market. They share how they validated demand...

Walter Hinchman, CEO and founder of Swolverine, on the Honest Ecommerce podcast
Swolverine's Organic Growth Strategy: Content, SEO, and Bootstrapping

Walter Hinchman built Swolverine, a sports supplement brand, starting with $1,000 and a manufacturer willing to sell 20 units at a time. His growth playbook centered on daily content publishing fro...

Zack Schreier, CEO of Lifestacks, on the Honest Ecommerce podcast
Lifestacks Coffee Creamer: Building Ritual-Based Supplement Brands

Zack Schreier sold egg-white chip brand Quevos after a Shark Tank appearance that generated $300k in 24 hours, then turned his attention to Lifestacks, a nootropic coffee creamer. He shares how he ...

Bahadir Efeoglu, co-founder and CEO of Fabrikator, on the Honest Ecommerce podcast
Inventory Planning for DTC Brands: Lessons from Fabrikator

Fabrikator co-founder Bahadir Efeoglu breaks down why inventory planning is the unsexy problem that kills DTC growth, when founders should start taking it seriously, and how pre-orders can act as b...

Mackie Swan, CEO of Woo More Play, on the Honest Ecommerce podcast
Building Woo More Play: Scaling a Sexual Wellness Brand

Mackie Swan, CEO of Woo More Play, breaks down how the brand grew from a coconut oil blog post to a multi-million dollar sexual wellness company, how they handle payment processor shutdowns and Met...

Suzie Cyrenne, co-founder of Zumalka and Buster Fetcher, on the Honest Ecommerce podcast
Zumalka & Buster Fetcher: Growing Two Ecommerce Brands at Once

Suzie Cyrenne co-founded Zumalka, a natural pet remedies store, in 2013 and Buster Fetcher, a shipping refund SaaS, in 2018. She shares how email marketing grew from 18% to 47% of revenue, how an e...

John-David Klausner, SVP of Business Development at Loop Returns, on the Honest Ecommerce podcast
Loop Returns on Peak Season Returns Strategy for Ecommerce

Loop Returns SVP John-David Klausner breaks down how ecommerce brands can prepare for the post-holiday returns surge, from diversifying carrier strategies and using automated rate shopping to integ...

Jeremy Shepherd, founder and CEO of Pearl Paradise, on the Honest Ecommerce podcast.
Pearl Paradise's 25-Year Ecommerce Playbook: Jeremy Shepherd

Jeremy Shepherd turned a $25 strand of Beijing pearls into one of the world's largest pearl brands. He shares how a single Wall Street Journal feature 10x'd revenue overnight, how virtual appointme...

Austin Duvall, co-founder and creative director of Duvin Design Co, on the Honest Ecommerce podcast
Duvin Design Co: From Surf Shop Scraps to Netflix-Fueled DTC Growth

Austin Duvall co-founded Duvin Design Co nearly a decade ago with no outside funding, starting by convincing his parents' surf shops to carry the brand. He shares how they built wholesale first, su...

Ray Nolan, founder and CEO of eDesk, on the Honest Ecommerce podcast discussing AI-powered customer support for ecommerce sellers.
AI Customer Support for Ecommerce: eDesk's Ray Nolan on Speed

Ray Nolan, founder of eDesk, breaks down how AI is reshaping ecommerce customer support — from ticket categorization across Amazon, Shopify, and Walmart to hands-free replies and presale query rout...

Nicole Jenney, co-founder of GPigBox and BunnieBox, on the Honest Ecommerce podcast
GPigBox: 280 Subscribers in 3 Weeks on $30/Day Ad Spend

Nicole Jenney spotted an untapped niche during the pandemic and launched GPigBox in under 90 days, hitting 280 subscribers in the first 3 weeks on just $30 a day in paid ads. She shares how she val...

Albert Matheny, CEO of Promix Nutrition, on the Honest Ecommerce podcast
Promix Nutrition: Building a DTC Brand From Amazon Roots

Albert Matheny started Promix Nutrition in 2011 with grass-fed whey protein, no marketing background, and no business network. He built to a profitable mid-seven-figure business largely through Ama...

Izzy Rosenzweig, founder and CEO of Portless, on the Honest Ecommerce podcast
Portless: Ship Direct From China in 6 Days for DTC Brands

Izzy Rosenzweig built Portless after living the cash flow pain of traditional container shipping firsthand. In this bonus episode, he breaks down how DTC brands can ship direct from China to custom...

Bani Bahari and Jonathan Lawrence, co-founders of OffCourt, on the Honest Ecommerce podcast
OffCourt's Path to Walmart: CPG Launch Strategy for New Brands

OffCourt co-founders Bani Bahari and Jonathan Lawrence share how they launched a personal care brand on $400K in friends-and-family funding, skipped heavy DTC spending in favor of PR, and landed pl...

Kris Dehnert, CEO and co-founder of Dugout Mugs, on the Honest Ecommerce podcast.
Dugout Mugs: From $70K to $44M With Licensing and Email

Kris Dehnert, co-founder of Dugout Mugs, breaks down how a handmade bat mug went from $70K in solo sales to $44M in cumulative revenue. Key moves: MLB Players Association licensing inside 120 days,...

Chris Long, VP of Marketing at Go Fish Digital, on the Honest Ecommerce podcast
AI in Your SEO Workflow: ChatGPT Tactics for Ecommerce with Go Fish Digital

Chris Long of Go Fish Digital breaks down exactly how ecommerce brands can use ChatGPT in their SEO workflow, from bulk title tag generation via Google Sheets API connections to competitor page ana...

Caroline Cotto, co-founder and COO of Renewal Mill, on the Honest Ecommerce podcast
Renewal Mill's DTC Strategy: Upcycled Food, Real Customers

Caroline Cotto, co-founder and COO of Renewal Mill, shares how a 7-year-old upcycled food brand used DTC not as a primary revenue channel but as a strategic marketing engine. She covers B2B ingredi...

Michael Hodgen, co-founder and CEO of Freedom Rave Wear, on the Honest Ecommerce podcast
Freedom Rave Wear: Festival Validation to 6,000 SKUs

Michael Hodgen of Freedom Rave Wear started his brand at a music festival after strangers kept asking where to buy his wife's handmade outfits. Ten years later, the company produces 6,000 SKUs in-h...

Nik Sharma, founder of Sharma Brands and HOOX, on the Honest Ecommerce podcast
Landing Page Strategy for Ecommerce Brands: Nik Sharma, Sharma Brands

Nik Sharma of Sharma Brands breaks down why product pages fail cold traffic, how to structure landing pages around a push-pull framework, and why the right messaging angle matters more than any ind...