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Episodes

Jim Phillips, co-founder and CEO of Graymatter Labs, on the Honest Ecommerce podcast
Graymatter Labs' Pivot: Finding the Right Customer for Bright Mind

Jim Phillips co-founded Graymatter Labs after years studying nootropics and running a DTC data platform. He shares how Bright Mind pivoted from targeting gamers to ADHD users, hit 65% monthly subsc...

Krystal Hughes, founder and CEO of Krowned Krystals, on the Honest Ecommerce podcast
Krowned Krystals: Growing an Organic Audience from 796 Followers

Krystal Hughes of Krowned Krystals grew from 796 Instagram followers to over 50,000 through organic content before ever running a paid ad. She shares how being the face of her brand, using voiceove...

Arv Natarajan, Director of Product at GroupBy, on the Honest Ecommerce podcast
Ecommerce Search & Product Discovery Strategy | GroupBy

Arv Natarajan, Director of Product at GroupBy, breaks down how ecommerce search has evolved beyond keyword matching, why product catalog data governance matters more than most merchants realize, an...

Kevin Tighe, co-founder of Beachly Brands and Head of Growth at BUBS Naturals, on the Honest Ecommerce podcast.
Beachly Brands: Building, Selling, and Starting Over With Kevin Tighe

Kevin Tighe co-founded Beachly Brands in 2015, sold it to Retention Brands in 2023, and is now Head of Growth at BUBS Naturals. This episode covers his feasibility analysis framework, the pivot fro...

Sergio Tache, founder and CEO of Dossier, on the Honest Ecommerce podcast
Dossier's Supplier Strategy and Growth Formula for Affordable Perfume

Sergio Tache built Dossier into a nationally distributed perfume brand by contacting hundreds of suppliers, launching 20 SKUs on a minimal budget, and staying ruthlessly focused on a few core marke...

Jennifer Harper, CEO and founder of Cheekbone Beauty, on the Honest Ecommerce podcast
Cheekbone Beauty's Path From White Label to Sustainable Cosmetics Brand

Jennifer Harper launched Cheekbone Beauty in November 2016 with white-label products, no outside funding, and a phone camera. She shares how she validated the concept before investing in sustainabl...

Scott Ohsman, VP of Digital Commerce at Quickfire, on the Honest Ecommerce podcast.
DTC to Amazon: When and How to Expand, with Quickfire

Scott Ohsman, VP of Digital Commerce at Quickfire, has worked with over 2,300 brands and been in the Amazon space since 2006. He breaks down the gross margin thresholds DTC brands need before expan...

Amanda Zuckerman, co-founder and president of Dormify, on the Honest Ecommerce podcast
Dormify's Brand Voice and Customer Acquisition Strategy

Amanda Zuckerman co-founded Dormify in 2011 after spotting a gap in stylish twin XL bedding for college students. She shares how a scrappy WordPress blog, in-person trunk shows, and handing a TikTo...

Amelia Trumble, CEO at Retold Recycling, on the Honest Ecommerce podcast
Retold Recycling: Shark Tank, Logistics, and Purpose-Driven Ecommerce

Amelia Trumble, CEO of Retold Recycling, built a textile recycling service from scratch after spending years running ecommerce at MAC Cosmetics and Estee Lauder. She shares how a 1.5-year search fo...

Matthew Holman, founder of The Subscription Doc, on the Honest Ecommerce podcast
Subscription Retention Tactics That Lift LTV: Matthew Holman

Matthew Holman of The Subscription Doc breaks down why discounting is often the wrong lever for subscription growth, how iHeartDogs lifted conversions 30% and retention 40% with one product page ch...

Kelly Deen, Chief Commercial Officer and CMO at Kencko, on the Honest Ecommerce podcast
Kencko's Path From DTC to Walmart: Retail Strategy Lessons

Kelly Deen, CMO at Kencko, shares how the brand moved from a Meta-heavy DTC model to landing on Walmart and Target shelves through relationship-driven outreach, co-developed retail packaging, and a...

Dario Markovic, CEO of Eric Javits, on the Honest Ecommerce podcast
Eric Javits: From $100K/Year to $1M/Month on Shopify

Dario Markovic took over Eric Javits in 2020 with no email list, no traffic, and a Magento site doing $100K/year. With $400 in Facebook ads and a seed list of 3,000 customers, he generated $58K in ...

Alexa Tietjen, Content Director at Shoptalk, on the Honest Ecommerce podcast
Shoptalk Fall 2024: What Ecommerce Founders Need to Know

Shoptalk is launching its first-ever fall conference in Chicago this October, focused on unified retail, merchandising, supply chain, and in-store experience. Content Director Alexa Tietjen breaks ...

Chris Habib, CFO and co-founder of Perfect Herbs, on the Honest Ecommerce podcast
Perfect Herbs: Multi-Brand Strategy and Insider ICP Advantage

Chris Habib, CFO and co-founder of Perfect Herbs, built an 11-year herbal tincture business by serving a market he was already part of. He shares how being your own ICP accelerates early growth, wh...

Alesia Klimau, CEO and founder of Heart Printed, on the Honest Ecommerce podcast
Viral Video Strategy for Ecommerce: Heart Printed's TikTok Playbook

Alesia Klimau built Heart Printed from a 2014 Instagram shoutout experiment generating $500K in six months to a TikTok-driven ecommerce brand with videos hitting 16 million views. She shares the re...

Wes Buckwalter, CEO and Creative Director at SeaMonster Studios, on the Honest Ecommerce podcast
WCAG Compliance for Shopify Stores: Accessibility Strategy

One in four Americans has a disability, meaning a non-compliant site could be cutting off 25% of potential revenue. Wes Buckwalter of SeaMonster Studios breaks down what WCAG compliance actually me...

Erin Burk, VP of Business Development at August, on the Honest Ecommerce podcast
August's Organic Growth Strategy: 6M Followers Before Paid Ads

August built 130,000+ followers before they even had a brand name, then hit 60-90% month-over-month growth at product launch with almost no paid ads. Erin Burk, VP of Business Development, breaks d...

Kristen Pumphrey and Thomas Neuberger, co-founders of P.F. Candle Co., on the Honest Ecommerce podcast.
P.F. Candle Co. on Wholesale, Margins, and 16 Years of Brand Building

Kristen Pumphrey and Thomas Neuberger of P.F. Candle Co. share how they built a 63-person candle brand from a 2008 Etsy shop, grew a 50/50 wholesale and DTC revenue split, cut promotional frequency...

Chris Timmer, CEO of Linnworks, on the Honest Ecommerce podcast discussing multi-channel ecommerce operations and scaling.
Linnworks on Multi-Channel Ecommerce Operations and Scaling

Linnworks CEO Chris Timmer breaks down when ecommerce founders should move beyond a single storefront, how to choose the right marketplaces for your product category, and why automating the unglamo...

Shawn Khemsurov, co-founder at Electric Eye, on the Honest Ecommerce podcast
Black Friday Prep Checklist for Shopify Stores | Electric Eye

With about 100 days to Black Friday, Electric Eye co-founders Chase Clymer and Shawn Khemsurov walk through what Shopify merchants can realistically accomplish before the holiday rush, covering off...

Rob Schutz, founder of Snagged and co-founder of Ro, on the Honest Ecommerce podcast.
Domain Strategy and Scalable Growth With Rob Schutz of Snagged

Rob Schutz helped grow BarkBox from a 5-person team and co-founded Ro before launching Snagged, a domain acquisition advisory. He shares how early Facebook newsfeed ads fueled BarkBox, how Ro navig...

Nikita Vakhrushev, CEO and founder of ASPEKT, on the Honest Ecommerce podcast discussing email deliverability and authentication.
DMARC & DKIM Email Setup for Ecommerce Stores | ASPEKT

Nikita Vakhrushev of ASPEKT breaks down the Google and Yahoo email authentication changes that pushed DMARC and DKIM records from optional to mandatory, what happens to your open rates if you skip ...

Kris Kaiser and Stephen McCaul, co-founders of Noise Engineering, on the Honest Ecommerce podcast
Noise Engineering: Niche Branding, Content, and DTC Growth

Noise Engineering founders Kris Kaiser and Stephen McCaul share how they grew a modular synthesizer brand from a weekend prototype to a multi-product DTC business using trade shows, hundreds of edu...

Johnny Russo, Chief Digital and Marketing Officer at Lamour, on the Honest Ecommerce podcast
Scaling 4 Ecommerce Brands With One Internal Team | Lamour

Johnny Russo, Chief Digital and Marketing Officer at Lamour, breaks down how his team operates four ecommerce brands like an internal agency, why fulfillment can eat 15-30% of your business, and wh...