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Episodes

Rob Schutz, founder of Snagged and co-founder of Ro, on the Honest Ecommerce podcast.
Domain Strategy and Scalable Growth With Rob Schutz of Snagged

Rob Schutz helped grow BarkBox from a 5-person team and co-founded Ro before launching Snagged, a domain acquisition advisory. He shares how early Facebook newsfeed ads fueled BarkBox, how Ro navig...

Nikita Vakhrushev, CEO and founder of ASPEKT, on the Honest Ecommerce podcast discussing email deliverability and authentication.
DMARC & DKIM Email Setup for Ecommerce Stores | ASPEKT

Nikita Vakhrushev of ASPEKT breaks down the Google and Yahoo email authentication changes that pushed DMARC and DKIM records from optional to mandatory, what happens to your open rates if you skip ...

Kris Kaiser and Stephen McCaul, co-founders of Noise Engineering, on the Honest Ecommerce podcast
Noise Engineering: Niche Branding, Content, and DTC Growth

Noise Engineering founders Kris Kaiser and Stephen McCaul share how they grew a modular synthesizer brand from a weekend prototype to a multi-product DTC business using trade shows, hundreds of edu...

Johnny Russo, Chief Digital and Marketing Officer at Lamour, on the Honest Ecommerce podcast
Scaling 4 Ecommerce Brands With One Internal Team | Lamour

Johnny Russo, Chief Digital and Marketing Officer at Lamour, breaks down how his team operates four ecommerce brands like an internal agency, why fulfillment can eat 15-30% of your business, and wh...

Bob DeMars, CEO and founder of Blind Barrels, on the Honest Ecommerce podcast recorded live at Sub Summit.
Blind Barrels: Building a Whiskey Subscription Community

Bob DeMars launched Blind Barrels, the first blind whiskey tasting subscription, with just $150K, no salary taken, and 16 free attorney consultations to navigate alcohol laws. He shares how a radio...

Adam Kitain, co-founder and CTO of Intelligems, on the Honest Ecommerce podcast.
CRO Testing Strategy for Shopify: Intelligems with Adam Kitain

Intelligems co-founder Adam Kitain breaks down why 45% of tests fail, why conversion rate alone is a misleading metric, and how Shopify brands should think about price testing, free shipping thresh...

Tanya Mykhaylova, Director of Ecommerce at Casa Di Luce, on the Honest Ecommerce podcast
Casa Di Luce's Shopify Migration and Ecommerce Growth Strategy

Tanya Mykhaylova, Director of Ecommerce at Casa Di Luce, shares how she migrated a 300,000-SKU lighting brand from Magento to Shopify, launched a trade program that expanded reach nationwide overni...

Gordon Seabury, CEO of Toad&Co, on the Honest Ecommerce podcast
Toad&Co's 28-Year Ecommerce Playbook: Gordon Seabury on Growth

Gordon Seabury built Toad&Co from a $40,000 outdoor apparel startup into a nearly 30-year brand balancing wholesale, DTC, and a triple bottom line mission. He shares lessons on SKU discipline, ...

Josh Hadley, CEO and host of the Ecomm Breakthrough podcast, on the Honest Ecommerce podcast
Amazon Launch Strategy and Brand Testing: Ecomm Breakthrough's Josh Hadley

Josh Hadley, CEO of an 8-figure Amazon brand and host of the Ecomm Breakthrough podcast, breaks down how to use Amazon as a low-cost testing ground, what a healthy gross margin looks like on the pl...

Brandon Blum, co-founder and CEO of For Others, on the Honest Ecommerce podcast.
For Others: Launching a Mission-Driven Brand With No Apparel Experience

Brandon Blum co-founded For Others, a luxury accessories and apparel brand, with no fashion background and a minimal budget. He shares how a single Chelsea Market pop-up became a turning point, why...

Shawn Nelson, founder and CEO of Lovesac, on the Honest Ecommerce podcast
Lovesac's 25-Year Path to $700M: Lessons from Shawn Nelson

Shawn Nelson built Lovesac over 25 years, growing from a college side hustle into a publicly traded company approaching $700M in annual sales with 300+ locations. He shares how tolerating uncertain...

Udayan Bose, founder and CEO of NetElixir, on the Honest Ecommerce podcast
AI, Data, and Search Marketing Strategy with NetElixir

NetElixir founder Udayan Bose draws on 20 years of ecommerce marketing experience to explain why third-party cookie deprecation is forcing every major platform into a walled garden, why Google Ads ...

Nicholas Hernandez, Director of Ecommerce at The Felina Group, on the Honest Ecommerce podcast
Felina's Ecommerce Funnel Strategy: Brand Value Over Price

Nicholas Hernandez, Director of Ecommerce at The Felina Group, breaks down how a 40-year-old women's intimates brand built a serious DTC operation in under two years. He covers tech stack audits, p...

Gabi Saper and Enzo Gonzalez, co-founders of CMY Cubes, on the Honest Ecommerce podcast
CMY Cubes: Going Viral, Pre-Orders, and Finding Market Gaps

Gabi and Enzo of CMY Cubes found a literal gap in the market during COVID, built a rough GoDaddy site in one night, and collected 1,000 pre-orders before they had a finished product. This episode c...

Amandeep Singh, founder of Cronix LLC and BigC Experts, on the Honest Ecommerce podcast
BigCommerce vs Shopify: Platform Decisions with Cronix LLC

Amandeep Singh of Cronix LLC shares 14 years of BigCommerce expertise: why semi-headless architecture burned one client $25K/month unnecessarily, how to map data correctly before any migration, and...

Fiona Frills, founder of Frilliance, on the Honest Ecommerce podcast
Frilliance: From Teen YouTube to 700+ Walmart Stores

Fiona Frills started Frilliance at 13 after her skin broke out from beauty products with no teen-focused alternatives on the market. She shares how she funded the brand from YouTube earnings, lande...

Ryan Johnson, president of NewRuleFX, on the Honest Ecommerce podcast discussing building a special effects prop business.
NewRuleFX: Building a Niche Prop Business With Daily Consistency

Ryan Johnson built NewRuleFX from garage experiments into a prop supplier for Marvel, Walking Dead, and major late-night shows. His approach: turn every custom order into a permanent product, answe...

Kevin Lavelle, founder of Mizzen+Main and Harbor, on the Honest Ecommerce podcast
Mizzen+Main to Harbor: Kevin Lavelle on Building Brand #2

Kevin Lavelle sold hundreds of millions in revenue at Mizzen+Main before launching Harbor, a baby monitor and night nanny platform. He shares how he moved his first 1,000 units with zero ad budget,...

Dale Bertrand, CEO of Fire&Spark, on the Honest Ecommerce podcast discussing SEO strategy for ecommerce brands.
SEO Strategy for Ecommerce Sales, Not Just Traffic | Fire&Spark

Dale Bertrand of Fire&Spark breaks down why starting SEO with keyword research instead of search intent is costing ecommerce brands real sales. He covers niche buying guides, category page opti...

Nicole Goldberg, Director of Growth at Faherty, on the Honest Ecommerce podcast
Brand Awareness Campaigns and Full-Funnel Growth at Faherty

Nicole Goldberg, Director of Growth at Faherty, breaks down how the brand grew from organic word-of-mouth to a multi-channel paid strategy. She covers incrementality testing with Measured (~$10K/mo...

Emma McIlroy, CEO of WILDFANG, on the Honest Ecommerce podcast discussing brand building and ecommerce strategy.
WILDFANG's 10-Year Brand Journey: Lessons from Emma McIlroy

Emma McIlroy, CEO of WILDFANG, built a gender-norm-smashing apparel brand over 10 years by leaning on earned media, eventually ditching third-party inventory for vertical manufacturing, and ignorin...

Brent Peterson, founder of ContentBasis and host of Talk Commerce, on the Honest Ecommerce podcast
ContentBasis SEO Strategy: Content Engagement Over Keywords

Brent Peterson, founder of ContentBasis and host of Talk Commerce, breaks down why keyword stuffing is dead and how ecommerce brands can use Google Search Console data, human-edited AI content, and...

Kent Yoshimura, co-founder and CEO of Neuro, on the Honest Ecommerce podcast
Neuro Gum's Growth Playbook: Reddit, Retail, and Momentum

Kent Yoshimura, co-founder of Neuro, built a functional gum and mint brand from a college apartment to 12,000 retail locations. He breaks down the Reddit launch that triggered Time Magazine coverag...

Gustavo Sanchez, co-founder and CEO of Jijamas, on the Honest Ecommerce podcast
Jijamas: Niche Pajama Brand Built on Quality and Repeat Buyers

Gustavo Sanchez co-founded Jijamas after spotting a gap in the sleepwear market: ultra-soft Peruvian Pima cotton pajamas in designs adults would actually want to wear. He ran the brand as a side hu...