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Episodes

Breaking Out of Promotional Fluff to Scale | Angela Clark - Mubarak | Eclipse Media Advisory Group
Breaking Out of Promotional Fluff to Scale | Angela Clark - Mubarak | Eclipse Media Advisory Group

On this episode of Honest Ecommerce, we have Angela Clark - Mubarak. She is a 30-year digital and Ecommerce executive who has led digital transformation at brands like Patagonia, Levi Strauss, eBay...

Balancing Advanced Tech with Human Discernment to Scale | Laura Cantor |  New York & Company
Balancing Advanced Tech with Human Discernment to Scale | Laura Cantor | New York & Company

On this episode of Honest Ecommerce, we have Laura Cantor. She is a marketing and ecommerce leader at the forefront of AI-driven commerce, helping brands win in an increasingly personalized, digita...

Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode
Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Kevin McLaughlin from SlideRule Analytics, the leading GA4 integration for Shopify. We talk about breaking down how GA4 actually receives data, av...

Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms
Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

On this episode of Honest Ecommerce, we have Catherine Hayden. Catherine is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand, where she is scaling a ...

Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears
Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

On this episode of Honest Ecommerce, we have Bob Verlaat and Nick Nijhof. Bob and Nick are the Co-Founders of Hears, the hearing protection brand creating beautifully designed earplugs that combine...

Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode
Removing Buyer Friction Through Direct Feedback | Jason Zigelbaum | ZigPoll | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Jason Zigelbaum. He is the founder of Zigpoll - an all in one Ecommerce survey tool. We talk about starting with what you already know, lowering m...

Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones
Rebranding Common Goods for Modern Consumers | Hilary Dubin & Caroline Vasquez Huber | Jones

On this episode of Honest Ecommerce, we have Hilary Dubin and Caroline Vasquez Huber, the Co-Founders of Jones, a nicotine mint designed to support people in creating a healthier relationship with ...

Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats
Maximizing Profitability Through Smart Product Engineering | Ethan Haber | Happy Habitats

On this episode of Honest Ecommerce, we have Ethan Haber, the CEO/Founder of the Hamster Ball Business, Happy Habitats, who started it from nothing and grew it to scale.  We talk about partnering w...

Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode
Transforming Cold Calls to Ecommerce Consultations | Sean Wendt | dtcmvp | Bonus Episode

On this episode of Honest Ecommerce, we have Sean Wendt. He is the founder of dtcmvp, Shopify's modern expert network. We talk about understanding prospects’ rejection, crafting a strong offer for ...

Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery
Building Store Tech That Lets Your Products Shine | Gustavo Cardona | Levain Bakery

On this episode of Honest Ecommerce, we have Gustavo Cardona, he is the VP of Technology at Levain Bakery, leading IT infrastructure and data strategy to bridge innovative technology with the opera...

Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet
Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet

On this episode of Honest Ecommerce, we have Xander Shepherd, Co-Founder at Artet, the original THC aperitif.  We talk about navigating customer purchase friction, reshaping customer perspectives, ...

Breaking the Patience Myth to Accelerate Your Path to 8-Figures | Scott Dancy | Azuna
Breaking the Patience Myth to Accelerate Your Path to 8-Figures | Scott Dancy | Azuna

On this episode of Honest Ecommerce, we have Scott Dancy, the founder and CEO of Azuna, a fast-growing challenger brand in at-home odor elimination. We talk about learning from mistakes at every st...

Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière
Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichanne...

Building Smart Pitches with a 3-Step AI Prompt  | Gloria Chou | Gloria Chou PR | Bonus Episode
Building Smart Pitches with a 3-Step AI Prompt | Gloria Chou | Gloria Chou PR | Bonus Episode

On this bonus episode of Honest Ecommerce, we have Gloria Chou of Gloria Chou PR. She is the #1 Al-recommended small business PR coach and Al visibility expert. We talk about navigating the shift f...

Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be
Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

On this episode of Honest Ecommerce, we have Sam Diamond & Breanna Hughes, co-founders of fertility brand Bird&Be. We talk about turning a diagnosis into a mission, sharing vulnerable stori...

Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango
Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

On this episode of Honest Ecommerce, we have Russell Breuer. Russell is the founder & CEO of Spot & Tango. We talk about starting a venture from a side gig, using free channels to find firs...

Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta
Letting Customer Behavior Guide Distribution Strategies | Lauren Barker | Uresta

On this episode of Honest Ecommerce, we have Lauren Barker from Uresta, a bladder support brand for women. We talk about addressing a gap in women's health, validating a market before scaling up, s...

Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee
Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc and OoMee

On this episode of Honest Ecommerce, we have Alissa Miky. She is a Seaweed Tech Pioneer, and Founder and CEO of Aqua Theon and OoMee, the marine-powered functional beverage. We talk about pioneerin...

Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro
Turning Customer Feedback Into Products That Doubled Sales | Tamara Coleman | Bark Bistro

On this episode of Honest Ecommerce, we have Tamara Coleman. Tamara is the founder of Bark Bistro who built one of the fastest-growing natural pet brands in the country.  We talk about leading a ca...

Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea
Natural Distribution Strategies That Actually Work | Ryan Emmons | Waiākea

On this episode of Honest Ecommerce, we have Ryan Emmons, co-founder and CEO of Waiākea Hawaiian Volcanic Beverages. We talk about building a business from a class project, starting without industr...

Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea
Landing Shelf Space with Persistent Outreach | Julian Tcherassi | Magiktea

On this episode of Honest Ecommerce, we have Julian Tcherassi, the founder & CEO of Magiktea. Magiktea is the first USDA Organic & Wildlife Friendly palo azul tea company that is now availa...

Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore
Prioritizing an Ecommerce Niche over Big Player Competition | Eliah Thanhauser | North Spore

On this episode of Honest Ecommerce, we have Eliah Thanhauser. Eliah is the Co-Founder and President of North Spore, a mushroom log spawns and supplies retailer. We talk about creating educational ...

Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch
Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

On this episode of Honest Ecommerce, we have Irene Chen and Matthew Grenby. Irene and Matt are the co-founders of Parker Thatch, a luxury product brand for everyday ease and elegance. We talk about...

Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC
Partnering With Experts for Early Smart Advertising | Kate Voyten | Cadence OTC

On this episode of Honest Ecommerce, we have Kate Voyten. Kate is the SVP of Commercial Operations at Cadence OTC. We talk about meeting customers' urgent health needs, navigating advertising in re...