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Episodes

Chad Dime, co-founder and chairman at DIFF Charitable Eyewear, on the Honest Ecommerce podcast
How DIFF Charitable Eyewear Hit 5 Million Gifts of Sight

Chad Dime, co-founder of DIFF Charitable Eyewear, shares how a bootstrapped eyewear brand went from music festival pop-ups to Nordstrom, the Kardashians, and 5 million gifts of sight. He covers fou...

Nathan Vasquez, CEO of PipSticks and The Swear Jar, on the Honest Ecommerce podcast
PipSticks & The Swear Jar: Building a Sticker Brand With Licenses and Wholesale

Nathan Vasquez went from 15 years as a Citibank trader to running PipSticks, a sticker and stationery brand his wife launched 11 years ago. He breaks down the real math behind Meta ad spend, the ca...

Felipe Castro Matos, entrepreneur in residence at Altar.io, on the Honest Ecommerce podcast
Customer Validation & Go-To-Market Strategy | Altar.io

Altar.io entrepreneur-in-residence Felipe Castro Matos shares a practical framework for validating ecommerce ideas before committing to manufacturing or ad spend. He breaks down how 10-20 conversat...

Jon Pundyk, CEO of Glamorise, on the Honest Ecommerce podcast
Glamorise's Data-Driven DTC Pivot After 103 Years in Business

Glamorise CEO Jon Pundyk explains how a 103-year-old bra brand launched its DTC site in January 2020, scaled past two-year goals in under five months, and recently drove 40% new-to-brand growth by ...

Nate Davenport, founder and CEO of Nebu Clothing, on the Honest Ecommerce podcast
Nebu Clothing's Lean Startup Playbook: Factory Trips to $100K in Ads

Nate Davenport built Nebu Clothing from a fifth wheel in the driveway to a multi-channel outdoor apparel brand. He spent two months touring Chinese factories in person, cut fixed costs by 95% after...

Shelley Gupta, founder and CEO of BaKIT Box, on the Honest Ecommerce podcast
BaKIT Box: Finding the Homeschool Market Through Real Conversations

BaKIT Box founder Shelley Gupta started with a diversity-focused baking kit in 2021, went through Techstars in 2022, and by 2023 had relaunched with an educational angle. A casual conversation with...

Sonja Grasser, founder of Retention Theory, on the Honest Ecommerce podcast discussing CPG customer retention and psychology.
Retention Theory: CPG Customer Psychology Tactics With Sonja Grasser

Sonja Grasser, founder of Retention Theory, breaks down why most CPG brands lose customers by treating everyone the same. She shares three churn signals to watch, why time-to-second-purchase matter...

Kirsten Maitland, co-founder of Rebel Cheese, on the Honest Ecommerce podcast
Rebel Cheese: From 66 Orders to Shark Tank With Kirsten Maitland

Kirsten Maitland co-founded Rebel Cheese after leaving a thriving tech career to make gourmet plant-based cheeses. She breaks down how COVID forced a pivot to DTC, why the first 66 cheese club orde...

Beau Wangtrakuldee, CEO and founder of AmorSui, on the Honest Ecommerce podcast
AmorSui: Building a PPE Brand With $30K and Customer Feedback

Beau Wangtrakuldee, CEO of AmorSui, raised $30,000 in 30 days on IFundWomen to launch a science-backed PPE brand after a chemical spill accident in her lab. She shares how listening to customers le...

Bradley Keefer and Justin Jefferson, CRO and VP of Strategy at Keen Decision Systems, on the Honest Ecommerce podcast.
Marketing Mix Modeling for DTC Brands | Keen Decision Systems

Bradley Keefer and Justin Jefferson from Keen Decision Systems break down why DTC brands over-rely on Google and Meta, how a Bayesian marketing mix model works without a data science team, and why ...

Eugene Chew, Global Chief Operating Officer at BikesOnline.com, on the Honest Ecommerce podcast.
BikesOnline.com's Post-Purchase and Shopify Migration Strategy

Eugene Chew, COO of BikesOnline.com, breaks down how an 8-figure bike retailer tackled dirty freight logistics, cut return rates, migrated from Neto to Shopify with Brightpearl as their ERP, built ...

Jeremy Barker, founder and CEO of Murphy Door, on the Honest Ecommerce podcast
Murphy Door's Growth from $30K to $36M: Jeremy Barker on Ecomm Mistakes

Jeremy Barker built Murphy Door from a $30K hinge business into a multi-million dollar brand selling hidden doors and Murphy beds. This episode covers early freight disasters that nearly caused ban...

Nathan Snell, co-founder of Raleon, on the Honest Ecommerce podcast discussing AI-powered email marketing for ecommerce brands.
AI Email Marketing for Ecommerce Brands: Raleon's Approach

Nathan Snell, co-founder of Raleon, breaks down how ecommerce founders can realistically use AI to scale email output from one campaign a week to four, without spending more time. He covers where t...

Ty Haney, founder of Try Your Best (TYB), on the Honest Ecommerce podcast
Try Your Best (TYB): Multi-Brand Loyalty and Community Commerce

Ty Haney built Outdoor Voices into a category-defining activewear brand, then watched the DTC growth-at-all-costs model break down. Now she's applying those hard lessons to TYB, an engagement and r...

Bradley Savage, founder and CEO of Gardencup, on the Honest Ecommerce podcast
Gardencup's Path to $20M ARR in 13 Months on Shopify

Bradley Savage bootstrapped Gardencup, a direct-to-consumer salad subscription brand, to $20M ARR in 13 months after launching on Shopify in March 2023. He shares how organic Instagram traction, a ...

Yoav Oz and Shauli Mizrahi, co-founders of Rep AI, on the Honest Ecommerce podcast
Rep AI: Replicating In-Store Sales Experiences on Shopify

Rep AI co-founders Yoav Oz and Shauli Mizrahi explain how their conversational AI tool tracks over 500 behavioral data points to replicate the in-store sales rep experience online. Built on four ye...

Joelle Weinand, founder of NutCase Milk, on the Honest Ecommerce podcast
NutCase Milk: From Kitchen Recipe to Ninja Co-Founder

Joelle Weinand built NutCase Milk from a COVID lockdown cashew experiment into a venture-backed brand with Ninja as co-founder. Her story covers low-cost market validation, finding a co-packer thro...

Sam Shames, co-founder and Chief Revenue Officer at Embr Labs, on the Honest Ecommerce podcast.
Embr Wave: From $630K Kickstarter to 15,000 Subscribers

Embr Labs co-founder Sam Shames shares how a cold MIT lab led to a $630K Kickstarter launch, what it took to ship hardware six months ahead of schedule, and how studying customer usage patterns dro...

Shawn Khemsurov, designer and partner at Electric Eye, on the Honest Ecommerce podcast.
Shopify Store Design Mistakes to Avoid | Electric Eye

Electric Eye's Shawn Khemsurov and Chase Clymer break down the most common Shopify design mistakes founders make before an agency ever gets involved: hiring designers without ecommerce UX experienc...

John Clark, founder of TANDM Surf, on the Honest Ecommerce podcast recorded live at SubSummit in Dallas, Texas.
TANDM Surf: Shark Tank, Margaritaville, and Building a Subscription Community

John Clark turned a 2015 birthday moment into TANDM Surf, an inflatable two-person bodyboard brand that landed a Shark Tank deal, scored a Margaritaville co-brand partnership, and is now launching ...

Allison Luvera and Lauren De Niro Pipher, co-founders of Juliet Wine, on the Honest Ecommerce podcast
Juliet Wine's D2C-First Launch Strategy and Retail Expansion

Juliet Wine founders Allison Luvera and Lauren De Niro Pipher share how they launched the first luxury boxed wine D2C to test pricing and prove product-market fit before tripling their retail door ...

Marielle Bobo, VP of Content at Shoptalk, on the Honest Ecommerce podcast
Shoptalk Fall Conference Tips for Ecommerce Founders

Marielle Bobo, VP of Content at Shoptalk, breaks down how ecommerce and DTC brand founders can make the most of Shoptalk Fall in Chicago. From free retailer tickets to the new C-suite leadership tr...

Hannah Ruhamah Crum, founder of Kombucha Kamp, on the Honest Ecommerce podcast
Kombucha Kamp: Building Community Before Launching Products

Hannah Crum started Kombucha Kamp as a donation-based home class in the early 2000s, before blogging, YouTube videos, and PayPal buttons evolved into a full ecommerce operation. This episode covers...

Leah Garcia, founder and CEO of NULASTIN, on the Honest Ecommerce podcast
NULASTIN's Path from $11K to $17.5M Before First Hire

Leah Garcia founded NULASTIN, an elastin-based hair and skincare brand, and scaled it to $17.5 million in revenue before bringing on a single employee. She shares how she chose a consumable product...