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Episodes

Ryan Emmons, co-founder and CEO of Waiākea Hawaiian Volcanic Beverages, on the Honest Ecommerce podcast
Waiākea Water's Distribution Strategy: From U-Hauls to 40,000 Stores

Ryan Emmons built Waiākea Hawaiian Volcanic Water from a college feasibility project into a brand stocked in 40,000+ locations including Whole Foods, Walmart, and 7-Eleven. He shares the consignmen...

Julian Tcherassi, founder and CEO of Magiktea, on the Honest Ecommerce podcast
Magiktea's Path to 1,000+ Retail Stores with Persistent Outreach

Julian Tcherassi built Magiktea from zero retail presence to over 1,000 health food stores nationwide by knocking on 20 doors a day, offering consignment deals, and using Amazon to fund expansion. ...

Eliah Thanhauser, co-founder and president of North Spore, on the Honest Ecommerce podcast.
North Spore's Niche-First Strategy for Ecommerce Growth

North Spore co-founder Eliah Thanhauser shares how a vertically integrated mushroom company built lasting ecommerce traction by staying niche, producing educational content early, and resisting the...

Irene Chen and Matthew Grenby, co-founders of Parker Thatch, on the Honest Ecommerce podcast.
Parker Thatch's 25-Year Bootstrap Playbook: Irene Chen & Matthew Grenby

Irene Chen and Matthew Grenby built Parker Thatch over 25 years without outside funding, starting with fabric bought daily at Joann's using separate coupons and handles cut from leather at a cowboy...

Kate Voyten, SVP of Commercial Operations at Cadence OTC, on the Honest Ecommerce podcast
Smart Advertising and Retail Strategy for Cadence OTC | Kate Voyten

Kate Voyten of Cadence OTC breaks down how a healthcare startup built a retail-first distribution model across 16,000 convenience stores, why their website optimizes for zip code searches instead o...

Laura Andersen, owner and managing director of AlumiTubs, on the Honest Ecommerce podcast
AlumiTubs: Growing a Niche Ecommerce Brand from a Garage

Laura Andersen acquired AlumiTubs in 2019 with her husband and grew it from a garage shop with one employee to a brand shipping 10 hand-built hot tubs every week to customers worldwide. She shares ...

Rima Sherman Mattok, Director of Demand Generation at Taboola, on the Honest Ecommerce podcast
Taboola Realize: Performance Marketing Timing and Media Mix Strategy

Taboola's Director of Demand Generation Rima Mattok breaks down why launching in Q4 costs 2-3x more than Q1, how to recognize diminishing returns before platform reps will tell you, why broad AI ca...

Monica and Rod Kosann, co-founders of Monica Rich Kosann jewelry, on the Honest Ecommerce podcast
Monica Rich Kosann on Storytelling, Lockets, and 20 Years of Growth

Monica and Rod Kosann built Monica Rich Kosann over 20 years by centering every product decision on meaning and personal storytelling. From a cold-call rejection at Bergdorf Goodman to 130+ wholesa...

Matt Ezyk, Senior Director of Engineering at Hanna Andersson, on the Honest Ecommerce podcast
Hanna Andersson's Agile Replatform Strategy With Matt Ezyk

Matt Ezyk, Senior Director of Engineering at Hanna Andersson, breaks down how his team is migrating off a legacy Salesforce Commerce Cloud build using a modular, headless approach that ships wins i...

Robert Khachatryan, CEO of Freight Right Global Logistics, on the Honest Ecommerce podcast
Freight Right on International Sales for Bulky Ecommerce Products

Selling oversized products internationally means lost sales, manual quotes, and days-long response times. Robert Khachatryan of Freight Right explains how automating real-time freight calculations ...

Dima Zelikman, CMO at Unbound Merino, on the Honest Ecommerce podcast
Unbound Merino's Launch Traffic Strategy for Sustainable Growth

Dima Zelikman, CMO of Unbound Merino, breaks down how the brand used crowdfunding as a product-market fit test, scaled profitably on Meta from day one, and turned email into a lifeline during COVID...

Kendal McMullen, Ecommerce Manager at Global Healing, on the Honest Ecommerce podcast
Ecommerce Career & Multi-Brand Management at Global Healing

Kendal McMullen went from freelancing at 19 with free Reddit and YouTube tutorials to managing ecommerce across Global Healing and two sister brands with a four-person team. She breaks down self-ta...

Anna Brakefield, co-founder and CEO of Red Land Cotton, on the Honest Ecommerce podcast
Red Land Cotton's Brand-First Growth Strategy with Anna Brakefield

Anna Brakefield co-founded Red Land Cotton in 2016 with her farmer father, launching with 200 pre-orders before the first product shipped. She taught herself Facebook ads from a $2,000 course, late...

Andrew Lipp, CEO and co-founder of EQL, on the Honest Ecommerce podcast
Launch Strategy for High-Demand Products: EQL's Andrew Lipp

Andrew Lipp, CEO of EQL, shares the full launch strategy playbook for brands selling high-demand products: how to structure pre-launch demand capture, choose the right selling mechanic, and turn po...

Dan Abel Jr., Chief Chocolate Officer at Bissinger's and Chocolate Chocolate Chocolate Company, on the Honest Ecommerce podcast.
Bissinger's Ecommerce and Retail Growth Strategy: Dan Abel Jr.

Dan Abel Jr., chief chocolate officer at Bissinger's and Chocolate Chocolate Chocolate Company, shares how he bootstrapped wholesale from zero to quarter-million-dollar orders, doubled Bissinger's ...

Christine Monaghan, CMO at Almond Cow, on the Honest Ecommerce podcast
Media Mix, ROAS, and Customer Data Strategy at Almond Cow

Almond Cow CMO Christine Monaghan breaks down why stripping discovery spend kills growth, how to measure ROAS across the full funnel, and why the customer who actually buys from you is rarely who y...

Michelle Songy, founder and CEO of Press Hook, on the Honest Ecommerce podcast
PR Strategy for Ecommerce Brands: Press Hook's Michelle Songy

Michelle Songy, founder of Press Hook, breaks down why most ecommerce brand pitches fail and what actually works. From writing a 200-300 word pitch to understanding earned vs. affiliate vs. paid me...

Elina Panteleyeva, founder of Dood Woof, on the Honest Ecommerce podcast
Dood Woof: Building 100 Raving Fans Before Launch on Amazon

Elina Panteleyeva launched Dood Woof after getting laid off with no marketing budget. She built 600 email subscribers and 800 Instagram followers before launch, triggered the Amazon algorithm on da...

Jennifer Peters, Director of DTC, MarTech, and Digital Compliance at OLLY, on the Honest Ecommerce podcast
OLLY's DTC Strategy: First-Party Data, Direct Mail, and Shopify

Jennifer Peters, Director of DTC, MarTech, and Digital Compliance at OLLY, explains why DTC is OLLY's customer intelligence engine rather than a primary revenue channel, how programmatic direct mai...

Scott Desgrosseilliers, founder and CEO of Wicked Reports, on the Honest Ecommerce podcast.
Marketing Attribution Accuracy: Wicked Reports & 5 Forces

Scott Desgrosseilliers, CEO of Wicked Reports, breaks down why Meta and Google attribution data can't be trusted, how the Scale-Chill-Kill framework replaces vanity metrics, why $10K/month is the r...

Chad Dime, co-founder and chairman at DIFF Charitable Eyewear, on the Honest Ecommerce podcast
How DIFF Charitable Eyewear Hit 5 Million Gifts of Sight

Chad Dime, co-founder of DIFF Charitable Eyewear, shares how a bootstrapped eyewear brand went from music festival pop-ups to Nordstrom, the Kardashians, and 5 million gifts of sight. He covers fou...

Nathan Vasquez, CEO of PipSticks and The Swear Jar, on the Honest Ecommerce podcast
PipSticks & The Swear Jar: Building a Sticker Brand With Licenses and Wholesale

Nathan Vasquez went from 15 years as a Citibank trader to running PipSticks, a sticker and stationery brand his wife launched 11 years ago. He breaks down the real math behind Meta ad spend, the ca...

Felipe Castro Matos, entrepreneur in residence at Altar.io, on the Honest Ecommerce podcast
Customer Validation & Go-To-Market Strategy | Altar.io

Altar.io entrepreneur-in-residence Felipe Castro Matos shares a practical framework for validating ecommerce ideas before committing to manufacturing or ad spend. He breaks down how 10-20 conversat...

Jon Pundyk, CEO of Glamorise, on the Honest Ecommerce podcast
Glamorise's Data-Driven DTC Pivot After 103 Years in Business

Glamorise CEO Jon Pundyk explains how a 103-year-old bra brand launched its DTC site in January 2020, scaled past two-year goals in under five months, and recently drove 40% new-to-brand growth by ...