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Episodes

Annie Slabotsky and Morgan Lerner, co-founders of GoNanas, on the Honest Ecommerce podcast.
GoNanas: Bootstrapping Past $1M With a Pandemic Pivot

GoNanas co-founders Annie Slabotsky and Morgan Lerner share how a COVID-forced pivot from perishable loaves to shelf-stable mixes turned a college side hustle into a million-dollar brand now stocke...

Peter Reitano, founder of Mojo and partner at Academy, on the Honest Ecommerce podcast.
How Mojo Built a Wellness Brand Using a Tech Product Approach

Peter Reitano, founder of Mojo and partner at Academy, explains how he developed a legal microdosing supplement by treating formulation like a software product, why Meta dominates their paid spend,...

Shay Sim, co-founder of Viktor Michael, on the Honest Ecommerce podcast
Viktor Michael: 5 Years of Product Dev and a Pivot That Saved the Brand

Shay Sim, co-founder of Viktor Michael, built a pre and post injection care line over five years, survived COVID delays, and made the counterintuitive call to pause DTC ad spend just months after l...

Gina Perrelli, founder and CEO of Stay Ai, on the Honest Ecommerce podcast
Subscription Optimization with Stay Ai: Gina Perrelli's Strategy

Gina Perrelli, founder and CEO of Stay Ai, argues that subscriptions have been left out of the optimization conversation for too long. With a background building retention programs for brands like ...

Ravi Kurani, CEO of Sutro, on the Honest Ecommerce podcast discussing smart water monitoring and DTC brand building.
Sutro's DTC Pivot, Scrappy Growth, and 4-Year Sensor Build

Ravi Kurani, CEO of Sutro, explains how a planned wholesale launch in March 2020 forced an immediate pivot to direct-to-consumer, how the team used Google Maps satellite view and Nextdoor to find f...

Meghan Foster, founder and CEO of T is for Tot, on the Honest Ecommerce podcast
T is for Tot: Subscription Box Idea From a Podcast to Real Business

Meghan Foster turned a decade of kindergarten teaching into T is for Tot, a monthly Learn and Play Kit for kids ages 3 to 6. She shares how she discovered the subscription model from a podcast, why...

Kristin Schoenstein, portfolio director at eTail, on the Honest Ecommerce podcast
eTail Conference Guide: What Ecommerce Founders Should Expect

Kristin Schoenstein, portfolio director for eTail, explains how the conference serves ecommerce founders of all sizes across 4 jam-packed days, why networking beats every other benefit, and how fir...

Andrei Rebrov, CTO and co-founder at Scentbird, on the Honest Ecommerce podcast
Scentbird's Tech Stack Strategy: Off-the-Shelf vs Custom vs Composable

Scentbird CTO Andrei Rebrov breaks down how the fragrance subscription company grew from 140 hand-filled shipments to 500,000 per month, why they built custom tech instead of using off-the-shelf pl...

Alex McIntosh, co-founder of Thrive Natural Care, on the Honest Ecommerce podcast
Thrive Natural Care's Bootstrapped Amazon and DTC Growth Strategy

Alex McIntosh built Thrive Natural Care with only $1.5M in outside funding over 9 years, starting with 25 plants in Costa Rica and scaling to nearly 250 farmers and 16 products. He shares the Mini ...

Adam Robinson, founder and CEO of Retention.com, on the Honest Ecommerce podcast
Retention.com: How Email Identification Lifts Abandoned Cart Revenue

Adam Robinson, founder of Retention.com, explains how his platform identifies anonymous website visitors and delivers verified email addresses for 40% of them without a form fill. For Shopify store...

Annamarie von Firley, president of Adventuretown Toy Emporium, on the Honest Ecommerce podcast
Adventuretown Toy Emporium: Building an Educational Toy Brand

Annamarie von Firley built Adventuretown Toy Emporium by sourcing toys from 42 countries and running 200+ LA popups before COVID forced a full pivot to ecommerce. She shares how in-person selling o...

Paul Voge, founder and CEO of Aura Bora sparkling water, on the Honest Ecommerce podcast
Aura Bora's Path from 1000 Cans to 8000 Stores

Paul Voge launched Aura Bora in November 2019 with 1000 cans and a 10-minute Squarespace site he didn't intend to sell from. By filtering customer feedback to only passionate sparkling water drinke...

Isaac Hyman, founder of HiFlyer Digital, on the Honest Ecommerce podcast discussing email and SMS retention strategy for ecommerce brands.
Post-Purchase Retention Strategy for Ecommerce: HiFlyer Digital

74% of ecommerce customers never buy again, and most were acquired at razor-thin margins during the holidays. Isaac Hyman of HiFlyer Digital lays out a four-stage post-purchase hourglass framework,...

Keith Eshelman, co-founder and CEO of Parks Project, on the Honest Ecommerce podcast
Parks Project's Keith Eshelman on Building an Outdoor Brand

Keith Eshelman, co-founder of Parks Project, shares how he built an outdoor lifestyle brand from selling tees out of a car to earning a spot on Fast Company's Most Innovative Companies list. He cov...

Scott Crumrine, co-founder and CEO of Guava Family, on the Honest Ecommerce podcast
Bootstrapping Guava Family: Profitable DTC Growth Without Raising Capital

Scott Crumrine co-founded Guava Family in 2010 and has scaled a bootstrapped DTC baby gear brand without raising outside capital. He breaks down the shift from wholesale to direct, how word-of-mout...

Jennifer Lea, founder and CEO of Entry Envy, on the Honest Ecommerce podcast
Entry Envy: Launching a Subscription Box with 300 Subscribers in Year Two

Jennifer Lea built Entry Envy, a seasonal porch decor subscription, from a personal home renovation problem into a business with 300 subscribers added in its second year. She shares how she validat...

Khierstyn Ross, CEO of Launch and Scale, on the Honest Ecommerce podcast discussing Kickstarter and Shopify launch strategies.
Kickstarter vs Shopify for New Product Launches | Launch and Scale

Khierstyn Ross of Launch and Scale has run campaigns that went from a $17K flop to $600K in sales. She breaks down why Kickstarter now costs $30K-$50K just to compete, why 9 out of 10 new brands ar...

David Gaylord, CEO of Bushbalm Skincare, on the Honest Ecommerce podcast
Bushbalm's Path from Side Project to 50% Retail Revenue

David Gaylord built Bushbalm into a bikini line skincare leader while still working full-time at Shopify, reaching $2M in revenue before quitting his day job. He shares how the brand found product-...

Nicolas Bailliache, co-founder of eStreamly, on the Honest Ecommerce podcast
Live Shopping Conversion Rates and Community Strategy | eStreamly

Nicolas Bailliache of eStreamly breaks down why live shopping on your own website converts at 16-18% in the US, how 60% of sales happen on the recording after the stream ends, and why the real stra...

Mikey Goldman, founder and CEO of Quiet Mind, on the Honest Ecommerce podcast
Quiet Mind Weighted Pillow: Stealth Launch Strategy with Mikey Goldman

Mikey Goldman, sole founder of Quiet Mind, built the world's first weighted pillow over two years, bootstrapping through COVID-era supply chain chaos and staying in stealth mode to protect a first-...

Shawn Khemsurov, co-founder at Electric Eye, on the Honest Ecommerce podcast
Shopify Themes: Off-the-Shelf vs Custom Builds | Electric Eye

Shawn Khemsurov of Electric Eye breaks down the real cost and trade-offs between off-the-shelf Shopify themes, fully custom builds, and the hybrid approach most growing brands should actually use. ...

Katie Bilodeau, president of Ring Concierge, on the Honest Ecommerce podcast
Ring Concierge: Scaling Fine Jewelry DTC Without Outside Capital

Ring Concierge president Katie Bilodeau breaks down how a $2,000 investment became a profitable fine jewelry DTC brand with zero outside capital. She covers the shift from custom engagement rings t...

Andrew Maff, founder and CEO of Blue Tuskr, on the Honest Ecommerce podcast
Omnichannel Strategy for Ecommerce Brands: Blue Tuskr's Approach

Andrew Maff of Blue Tuskr shares how ecommerce brands can move from Amazon to their own website without wasting budget, why blended Marketing Efficiency Ratio beats ROAS, and how flexible ad spend ...

Ryan Alovis, CEO of LensDirect, on the Honest Ecommerce podcast
LensDirect's Subscription-First Growth Strategy | Ryan Alovis

Ryan Alovis bought back LensDirect in 2009 after proving the subscription model with Magazine Discount Center. He shares how bootstrapped, recurring-revenue thinking shaped LensDirect into a full o...