Colby Kane of Aviator USA ran 8-9 Kickstarter campaigns between 2012 and 2015 to validate products and seed a Shopify customer base. This episode breaks down that crowdfunding-to-DTC playbook, how ...
Suzanne Lerner co-founded Michael Stars in the late 1980s and has grown it into a 35-year brand built on product quality and social impact. She shares how a Shopify migration, values-driven marketi...
HydroJug co-founder Hayden Wadsworth breaks down how the brand scaled a $20 water bottle by engineering average order value through bundles and upsells, why ROAS is the wrong metric to obsess over,...
CartHook CEO Emily Foreman breaks down the full-funnel thinking behind post-purchase offers, including the $10K/month revenue threshold before expanding your tech stack, a realistic 10% AOV lift be...
Manly Bands founder Johnathan Ruggiero built a wedding ring brand around materials like meteorite, wood, and dinosaur bone. In this conversation he covers the audience research mistake that cost th...
Jazmin Alvarez, co-founder of Pretty Well Beauty, built a curated clean beauty marketplace from scratch, launched with 12 brands via cold email, grew to 35 partners, and drove traffic entirely thro...
George Bryant of Mind of George built a paleo food blog into a 22-week New York Times bestselling cookbook, scaled brands from $1M/month to $2M/day in consulting, and survived near-bankruptcy twice...
Mike Jackness of Terran and EcomCrew breaks down why buying established ecommerce brands beats building new ones, how commingling brands in one LLC almost cost him a 7-figure exit, and the content ...
Chip Overstreet, CEO of Spiceology, shares how the brand pivoted from food service to direct-to-consumer in a single day during COVID, grew consumer revenue 3x-4x, and built a content engine throug...
HiBAR co-founder Nora Schaper shares how a four-person founder team spent nearly two years and roughly 100 formula iterations to create the world's first solid salon-quality shampoo and conditioner...
Will Laurenson of Customers Who Click breaks down how ecommerce brands miscalculate customer lifetime value by averaging across all buyers, and how RFM modeling and three core customer segments giv...
Industry West CMO Ian Leslie breaks down how a staged Instagram "mistake" using the iPhone Notes app drove $500K in 48 hours during a warehouse sale. He also covers the brand's shift from offline B...
Weezie founder Lindsey Johnson built a luxury monogrammed towel brand from a storage unit to a 40-person team using earned media over paid ads at launch, gifting-only influencer strategy, and a del...
Lindsey McCoy, co-founder of Plaine Products, breaks down how a Netflix-inspired refillable personal care brand grew through targeted influencer partnerships, subscription revenue, and a counterint...
Ashley Merrill accidentally launched Lunya from a hospital delivery room, bootstrapped the brand through grad school and two pregnancies, and scaled by proving profitable customer acquisition befor...
Emma Cohen raised $2 million in one month on Kickstarter for FinalStraw, the world's first collapsible reusable straw. She breaks down the exact pre-launch playbook she used, how she landed a BuzzF...
Hannah Davis founded BANGS Shoes in her early 20s with no background in fashion or manufacturing. She got kicked out of seven factories, cold-walked into stores to generate nearly $100K in wholesal...
Kyle Brucculeri, VP of Marketing at Gorjana, breaks down how the jewelry brand scaled from 2 emails per week to daily sends, identified a 50% paid traffic threshold that signals a broken channel mi...
In this podcast, we talk about scaling Ecommerce brands from an agency and brand owner’s perspective, what it’s like working with smaller agencies, how beneficial subscriptions can be, and more. J...
Jonathan Edwards moved to the US in 2013 with no job and a single plant-based protein to sell. After two years of grinding wholesale in the wrong direction, he pivoted to ecommerce in 2016 and buil...
In this podcast, we talk about how customer lifetime value (LTV) works, why your returning customers are a big part of your market, the channels you need to use to scale quickly, and more. Daniel...
Josh Firestone joined Bearbottom Clothing as a social media helper with no formal role and helped grow it to 100,000+ customers over seven years. He shares how the brand found its identity through ...
In this podcast, we talk about how the pandemic has affected marketing, why you need a timeline for your campaigns, keeping the message parallel between digital and offline, and more. Laurel has a ...
Steve O'Dell built Tenzo Matcha from a weekend Shopify project into a multi-channel, 7-figure business across bulk, cafe, and D2C. He shares how Google Trends validated the idea, why going direct t...