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Episodes

Honest Ecommerce podcast episode - 044 - Unprepared: Mindset Shifts Brands Should Make When Building A Website with Krista Walsh
044 - Unprepared: Mindset Shifts Brands Should Make When Building A Website with Krista Walsh

In this video, we talk about the major differences when establishing an online brand compared to a brick-and-mortar store, tips for developing a good product page, correcting some SEO confusion, an...

Honest Ecommerce podcast episode - 098 | Your Brand’s Cultural and Emotional Significance | with Rebecca Zhou
098 | Your Brand’s Cultural and Emotional Significance | with Rebecca Zhou

An expert in bringing digitally native brands to life—Rebecca has led teams in the launch or relaunch of over 20+ brands in the last decade, including Glossier, Reformation, Backdrop, care/of, Khai...

Honest Ecommerce podcast episode - 043 - Unprepared: How Brands Can Support Sustainability in Ecommerce With Adam Siegel
043 - Unprepared: How Brands Can Support Sustainability in Ecommerce With Adam Siegel

In this podcast, we talk about why brands should lessen their environmental footprint, the importance of considering all the elements of your supply chain for sustainability, how to know if a produ...

Honest Ecommerce podcast episode - 042 - Unprepared: Turn Your One-Time Shoppers Into Loyal Customers With Tim Peckover
042 - Unprepared: Turn Your One-Time Shoppers Into Loyal Customers With Tim Peckover

In this podcast, we talk about how Black Friday and Cyber Monday (BFCM) is different this 2020, how to gain more customers, how loyalty programs can be beneficial for your business, and so much mor...

Honest Ecommerce podcast episode - 097 | The Human Approach to Working with Agencies | with Rachael Yaeger
097 | The Human Approach to Working with Agencies | with Rachael Yaeger

Rachael Yaeger is the co-founder of Human, a creative and technology studio based out of Chinatown, NYC.  On this podcast, we talk about Human’s “anti-agency” process, when should you go against th...

Honest Ecommerce podcast episode - 096 | Getting People Educated on SMS Marketing | with Alicia Thomas
096 | Getting People Educated on SMS Marketing | with Alicia Thomas

Alicia Thomas is the director of community at Postscript. Previously, she was an early employee at the profitable high-velocity marketing platform, Klaviyo, where she helped to make more than 10X t...

Honest Ecommerce podcast episode - 041 - Unprepared: How to Convert Visitors Into Customers Using Data with Jon MacDonald
041 - Unprepared: How to Convert Visitors Into Customers Using Data with Jon MacDonald

In this video, we talk about why people visit your website, what makes conversion rate optimization different from having more sales, why you need to look into qualitative data, and so much more.  ...

Honest Ecommerce podcast episode - 095 | How You Lose the Trust of Your Customers | with Xavier Armand
095 | How You Lose the Trust of Your Customers | with Xavier Armand

On this podcast, we talk about the importance of auditing your apps, when to upgrade to Shopify Plus, why some upsells can hurt your sales, and so much more! Xavier Armand is the co-founder of Orde...

Honest Ecommerce podcast episode - 040 - Unprepared: The Value of Networking and Events with Manny Larcher
040 - Unprepared: The Value of Networking and Events with Manny Larcher

In this podcast, we talk about how Collaborate and Elevate started, how they successfully pivoted from face-to-face to virtual events, giving opportunities to new ideas, and so much more. Manny La...

Honest Ecommerce podcast episode - 039 - Unprepared: Developing Your SMS Campaigns and Abandoned Cart Recovery with Dennis Hegstad
039 - Unprepared: Developing Your SMS Campaigns and Abandoned Cart Recovery with Dennis Hegstad

In this podcast, we talk about why brands need to have different SMS frequency, how SMS can help you build trust with your customers, how LiveRecover works as a peer-to-peer texting platform, and s...

Honest Ecommerce podcast episode - 094 | Why Your Homepage is Wrong | with Ilana Davis
094 | Why Your Homepage is Wrong | with Ilana Davis

Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process.  On this podcast, we talk about the biggest misconception about the homepage, rethinki...

Honest Ecommerce podcast episode - 038 - Unprepared: Sourcing Micro-Influencers From Your Actual Customers with Brett Bernstein
038 - Unprepared: Sourcing Micro-Influencers From Your Actual Customers with Brett Bernstein

On this podcast, we talk about behind the scenes and analytics of Gatsby, influencer marketing, assessing your customers, and so much more! Brett Bernstein’s LinkedIn: https://www.linkedin.com/in/...

Honest Ecommerce podcast episode - 037 - Unprepared: Personalizing Your SMS Marketing with Elena Kostova
037 - Unprepared: Personalizing Your SMS Marketing with Elena Kostova

On this podcast, we talk about the trends in SMS, what merchants should avoid doing, how often you should message your customers, and so much more! Elena Kostova’s LindkedIn: https://nl.linkedin.c...

Honest Ecommerce podcast episode - 093 | Avoid Being a Bottleneck in Your Business | with Beav Brodie
093 | Avoid Being a Bottleneck in Your Business | with Beav Brodie

Entrepreneur Beav Brodie is the Founder and CEO of Tactical Baby Gear, on a mission to liberate fatherhood from the forces of boring diaper bags.  On this podcast, we talk about how having less cus...

Honest Ecommerce podcast episode - 036 - Unprepared: Marketing Strategies for Restricted Industries with Adam Walker
036 - Unprepared: Marketing Strategies for Restricted Industries with Adam Walker

On this podcast, we talk about the alternative for ads for restricted industries, the channels you should focus on for retargeting, why push notifications are a good addition to your business, and ...

Honest Ecommerce podcast episode - 035 - Unprepared: Why You Need A Dedicated Mobile App for your Ecommerce Brand with Sterling Smith
035 - Unprepared: Why You Need A Dedicated Mobile App for your Ecommerce Brand with Sterling Smith

On this podcast, we talk about why retailers avoid having a mobile app, how mobile apps can help with engagement, who the mobile app is for and so much more! Sterling Smith Twitter: https://twitte...

Honest Ecommerce podcast episode - 092 | Investing in Your Online Store’s Security and Experience | with Mike Potter
092 | Investing in Your Online Store’s Security and Experience | with Mike Potter

Mike Potter is the co-founder and CEO of Rewind. Rewind helps Ecommerce stores protect and control their vital business data.  On this podcast, we talk about why you should not make last minute cha...

Honest Ecommerce podcast episode - 034 - Unprepared: How the Integration of Shopify with Affirm Can Change Ecommerce with Tony Zara
034 - Unprepared: How the Integration of Shopify with Affirm Can Change Ecommerce with Tony Zara

On this podcast, we talk about offering different payment options, price as a motivator for purchase, using retargeting ads with installment payment prices, and so much more! Tony Zara's LinkedIn:...

Honest Ecommerce podcast episode - 033 - Unprepared: Two Amazing Tips to Improve Your Messaging with Rishi Rawat
033 - Unprepared: Two Amazing Tips to Improve Your Messaging with Rishi Rawat

On this podcast, we talk about working on your messaging and marketing, converting your first-time buyers, narrowing your focus, and so much more! Rishi Rawat LinkedIn: https://www.linkedin.com/in...

Honest Ecommerce podcast episode - 091 | The Methodical Approach to Scaling Your Business | with Dr. Kourosh Maddahi
091 | The Methodical Approach to Scaling Your Business | with Dr. Kourosh Maddahi

Dr. Kourosh Maddahi is an entrepreneur and one the most well known dentists today. For the past 33-years, he has created smiles for many of Hollywood's top stars.  He is also the founder of Lumineu...

Honest Ecommerce podcast episode - 032 - Unprepared: How to Improve Your Communication with Customers with Stephen Carl
032 - Unprepared: How to Improve Your Communication with Customers with Stephen Carl

On this podcast, we talk about different email marketing strategies, the most important part of your email campaign, why using the right tools can improve your business, and so much more! Stephen ...

Honest Ecommerce podcast episode - 031 - Unprepared: How Businesses Can Survive During Recession with Wayne Richard
031 - Unprepared: How Businesses Can Survive During Recession with Wayne Richard

On this podcast, we talk about the accounting processes and financial systems, the importance of using accrual accounting, why cloud-based accounting platforms are vital for your business and so mu...

Honest Ecommerce podcast episode - 090 | There Are No Shortcuts on the Road to Success | with Sarah Moret
090 | There Are No Shortcuts on the Road to Success | with Sarah Moret

Sarah Moret is the founder of Curie, a personal care brand that makes clean and effective products for humans in motion. On this podcast, we talk about Sarah’s transition from a full-time job to an...

Honest Ecommerce podcast episode - 030 - Unprepared: Improving Your Customers' Post-Purchase Experience With Val Geisler
030 - Unprepared: Improving Your Customers' Post-Purchase Experience With Val Geisler

On this podcast, we talk about how post-purchase campaigns can improve your email marketing, saving money and manpower using email, how thinking like a customer helps your business and so much more...