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Episodes

Honest Ecommerce podcast episode - 068 - Unprepared: Why Ecommerce Brands Shouldn’t Ignore Customer Lifetime Value with Daniel Budai
068 - Unprepared: Why Ecommerce Brands Shouldn’t Ignore Customer Lifetime Value with Daniel Budai

In this podcast, we talk about how customer lifetime value (LTV) works, why your returning customers are a big part of your market, the channels you need to use to scale quickly, and more.  Daniel...

Josh Firestone, CMO at Bearbottom Clothing, on the Honest Ecommerce podcast
Bearbottom Clothing's Growth from Store to Brand with Josh Firestone

Josh Firestone joined Bearbottom Clothing as a social media helper with no formal role and helped grow it to 100,000+ customers over seven years. He shares how the brand found its identity through ...

Honest Ecommerce podcast episode - 067 - Unprepared: Marketing In Times Of Uncertainty with Laurel Mintz
067 - Unprepared: Marketing In Times Of Uncertainty with Laurel Mintz

In this podcast, we talk about how the pandemic has affected marketing, why you need a timeline for your campaigns, keeping the message parallel between digital and offline, and more. Laurel has a ...

Steve O'Dell, co-founder and CEO of Tenzo Matcha, on the Honest Ecommerce podcast.
Tenzo Matcha's Path to 10x D2C Growth: Steve O'Dell

Steve O'Dell built Tenzo Matcha from a weekend Shopify project into a multi-channel, 7-figure business across bulk, cafe, and D2C. He shares how Google Trends validated the idea, why going direct t...

Honest Ecommerce podcast episode - 066 - Unprepared: The Best Way to Create Content That Converts with Greg Digneo
066 - Unprepared: The Best Way to Create Content That Converts with Greg Digneo

In this podcast, we talk about why SEO marketing is important, what's the playbook like for creating content, increasing brand and product awareness, and so much more. Greg Digneo’s Twitter: https...

Nora Inveiss, brand manager at Printful, on the Honest Ecommerce podcast discussing print-on-demand strategy and dropshipping misconceptions.
Printful on Dropshipping, POD Strategy, and Passive Income Myths

Nora Inveiss, brand manager at Printful, cuts through the passive income myth around dropshipping and shares what actually drives success with print-on-demand: niche focus, product sampling, social...

Honest Ecommerce podcast episode - 065 - Unprepared: Diversifying Your Sales Channel with Zach Toste
065 - Unprepared: Diversifying Your Sales Channel with Zach Toste

In this podcast, we talk about the benefits of using retailer channels, how brands can start selling on other marketplaces, what makes a product sell, and more. Zach is the co-founder of DotCom Par...

Matt Edmundson, CEO of Jersey Company, on the Honest Ecommerce podcast
JERSEY Framework for Ecommerce Growth | Matt Edmundson

Matt Edmundson turned a £10,000 sales target into £400,000 in four months when he launched Jersey Beauty Company in 2006. Now running a portfolio past $75M in cumulative sales, he breaks down the J...

Honest Ecommerce podcast episode - 064 - Unprepared: Real-Time Product Customization Using 3D and AR in Ecommerce with Marc Uible
064 - Unprepared: Real-Time Product Customization Using 3D and AR in Ecommerce with Marc Uible

In this podcast, we talk about how 3D, AR, and virtual photography can change the customer experience, how it works, who can use this software, and more.  Marc is the VP of marketing at Threekit. H...

Ryan Lunka, founder of Blended Edge, on the Honest Ecommerce podcast discussing ecommerce tech stack strategy and integrations.
Custom vs. Off-the-Shelf Ecommerce Tech: Blended Edge's Ryan Lunka

Ryan Lunka of Blended Edge has spent 12+ years implementing enterprise software and integration stacks. He breaks down why custom-building your ecommerce technology is almost never the right call, ...

Honest Ecommerce podcast episode - 063 - Unprepared: Increasing Customer Retention Through Seamless SMS tools with Harvey Hodd
063 - Unprepared: Increasing Customer Retention Through Seamless SMS tools with Harvey Hodd

In this podcast, we talk about the pain points of Ecommerce merchants, how to streamline a customer’s purchase, what brands should do to build retention, and more.  Harvey runs Blueprint, an all-in...

Ben Parr, co-founder and president of Octane AI, on the Honest Ecommerce podcast.
Octane AI Shop Quiz: Personalization Strategy for Ecommerce

Ben Parr, co-founder of Octane AI, explains how their Shop Quiz replaces the in-store concierge experience online, driving 7-15% conversion rates versus the typical 1-2% on Shopify. He covers quiz ...

Honest Ecommerce podcast episode - 062 - Unprepared: How to Get an Edge Over Amazon with Dave Cherry
062 - Unprepared: How to Get an Edge Over Amazon with Dave Cherry

In this podcast, we talk about how to build better relationships with your customers, ways to utilize your knowledge about your products, why you shouldn’t only focus on convenience or transactions...

David Henzel, founder of LTVplus, on the Honest Ecommerce podcast
Customer Service, Loss Leaders & EOS: David Henzel of LTVplus

David Henzel built a thriving hookah ecommerce store in Germany, sold a CDN company after 8 years, and launched LTVplus, an outsourced customer support firm for ecommerce brands. He shares how resp...

Honest Ecommerce podcast episode - 061 - Unprepared: Raising Average Order Value Without Being Spammy to Customers with Daniel Demsky
061 - Unprepared: Raising Average Order Value Without Being Spammy to Customers with Daniel Demsky

In this podcast, we talk about Unbound Merino’s upsell motivators on their website, why upselling works, how custom integrations can improve your AOV, and more.  Daniel is the co-founder of Unbound...

Jeremy Horowitz, founder of Messenger Mastermind, on the Honest Ecommerce podcast
SMS Marketing Strategy for Ecommerce Brands | Jeremy Horowitz

Jeremy Horowitz has driven over $5 million in SMS revenue for ecommerce brands. In this conversation, he breaks down the 2-4-1 popup tactic for growing SMS lists, why two to three campaigns per mon...

Honest Ecommerce podcast episode - 060 - Unprepared: Scaling Brands Through Partnerships with Conner Sherline
060 - Unprepared: Scaling Brands Through Partnerships with Conner Sherline

In this podcast, we talk about the types of partnerships for brands, why brands shouldn’t avoid it, steps towards your initial partnership, and more.  Conner is the founder & CEO of co-op comme...

Theresa Ward, productivity consultant at Fiery Feather, on the Honest Ecommerce podcast
Productivity Frameworks for Ecommerce Founders | Fiery Feather

Theresa Ward, productivity consultant at Fiery Feather, shares practical frameworks for solopreneurs and small teams, including the Eisenhower Matrix, OKRs, and the book Essentialism. The conversat...

Honest Ecommerce podcast episode - 059 - Unprepared: Why You Can’t Always Use Customer Journey Buying From Day One with Ross Allchorn
059 - Unprepared: Why You Can’t Always Use Customer Journey Buying From Day One with Ross Allchorn

In this podcast, we talk about the benefits of customer journey buying, how you can compare it with cross-selling, upselling, and bundling, attributions of sales and more.  Ross is an entrepreneur ...

Prashant Mehta, founder of Conscious Step, on the Honest Ecommerce podcast
Conscious Step: Building a Cause-Driven Sock Brand Globally

Prashant Mehta spent two to three years building Conscious Step part-time before taking the leap, then another three to four years before drawing a salary. He shares how he validated product-market...

Honest Ecommerce podcast episode - 058 - Unprepared: Better Practices for Post-Purchase and Email Automation with Val Geisler
058 - Unprepared: Better Practices for Post-Purchase and Email Automation with Val Geisler

In this podcast, we talk about customer retention through post-purchase, ways to make your post-purchase campaign more effective, how subscriptions can help Ecommerce, and more.  Val Geisler’s Twi...

Colin McIntosh, founder and CEO of Sheets & Giggles, on the Honest Ecommerce podcast
Sheets & Giggles: How a $284K Crowdfunding Campaign Was Built

Colin McIntosh got laid off on a Monday and incorporated Sheets & Giggles three weeks later. He walked through the exact math behind a $284K Indiegogo campaign, his angel round strategy, and ho...

Honest Ecommerce podcast episode - 057 - Unprepared: Things to Consider Before Going Headless with Nick Raushenbush
057 - Unprepared: Things to Consider Before Going Headless with Nick Raushenbush

In this podcast, we talk about how brands can use headless, different examples of what headless is, why you need to use headless, and more.   Nick is the co-founder of Shogun, an angel investor, an...

Vivian Kaye, founder and CEO of KinkyCurlyYaki, on the Honest Ecommerce podcast
KinkyCurlyYaki: Scaling to $1M Without Paid Ads or Email

Vivian Kaye founded KinkyCurlyYaki after spotting a gap in the hair extensions market in 2012. She hit $465K in year one and crossed $1M by going full-time in 2015, all without paid ads or email ma...