In this video, we talk about the major differences when establishing an online brand compared to a brick-and-mortar store, tips for developing a good product page, correcting some SEO confusion, an...
Rebecca Zhou, co-founder of OFFHOURS and former early Glossier team member, breaks down how she and her husband bootstrapped a one-SKU brand around a single hero product, why photography communicat...
In this podcast, we talk about why brands should lessen their environmental footprint, the importance of considering all the elements of your supply chain for sustainability, how to know if a produ...
In this podcast, we talk about how Black Friday and Cyber Monday (BFCM) is different this 2020, how to gain more customers, how loyalty programs can be beneficial for your business, and so much mor...
Rachael Yaeger, co-founder of Human, a creative and technology studio started in 2013, breaks down what separates smooth agency projects from painful ones. The conversation covers content strategy ...
Alicia Thomas, Director of Community at Postscript, breaks down what brands get wrong with SMS marketing, why batch-and-blast destroys list health, and how segmentation and conversational messaging...
In this video, we talk about why people visit your website, what makes conversion rate optimization different from having more sales, why you need to look into qualitative data, and so much more. ...
Xavier Armand of The Vaan Group built a 7-figure ecommerce brand before pivoting to agency work. In this conversation he covers platform migration pitfalls, why app bloat kills conversions, how dar...
In this podcast, we talk about how Collaborate and Elevate started, how they successfully pivoted from face-to-face to virtual events, giving opportunities to new ideas, and so much more. Manny La...
In this podcast, we talk about why brands need to have different SMS frequency, how SMS can help you build trust with your customers, how LiveRecover works as a peer-to-peer texting platform, and s...
Ilana Davis breaks down the most common Shopify homepage mistakes, from aggressive pop-ups to confusing navigation, and explains how to design a homepage that pulls visitors deeper into your store....
On this podcast, we talk about behind the scenes and analytics of Gatsby, influencer marketing, assessing your customers, and so much more! Brett Bernstein’s LinkedIn: https://www.linkedin.com/in/...
On this podcast, we talk about the trends in SMS, what merchants should avoid doing, how often you should message your customers, and so much more! Elena Kostova’s LindkedIn: https://nl.linkedin.c...
Beav Brodie built Tactical Baby Gear from a hand-sewn prototype in 2013 to an 8-figure bootstrapped brand. He breaks down the organic Instagram strategy that seeded early growth, how to evaluate pa...
On this podcast, we talk about the alternative for ads for restricted industries, the channels you should focus on for retargeting, why push notifications are a good addition to your business, and ...
On this podcast, we talk about why retailers avoid having a mobile app, how mobile apps can help with engagement, who the mobile app is for and so much more! Sterling Smith Twitter: https://twitte...
Rewind CEO Mike Potter shares data from a 2020 survey showing 60% of store owners had zero data protection in place, and 1 in 4 experienced data loss at some point. He walks through the security ba...
On this podcast, we talk about offering different payment options, price as a motivator for purchase, using retargeting ads with installment payment prices, and so much more! Tony Zara's LinkedIn:...
On this podcast, we talk about working on your messaging and marketing, converting your first-time buyers, narrowing your focus, and so much more! Rishi Rawat LinkedIn: https://www.linkedin.com/in...
Dr. Kourosh Maddahi spent a year testing a single mouthwash on Amazon before building Lumineux Oral Essentials into a brand doing $2 million a month on its own Shopify store. He walks through his s...
On this podcast, we talk about different email marketing strategies, the most important part of your email campaign, why using the right tools can improve your business, and so much more! Stephen ...
On this podcast, we talk about the accounting processes and financial systems, the importance of using accrual accounting, why cloud-based accounting platforms are vital for your business and so mu...
Sarah Moret built Curie from a personal frustration with natural deodorant into a growing DTC brand by focusing on repeat purchase rate, conversion rate, and average order value before ever running...
On this podcast, we talk about how post-purchase campaigns can improve your email marketing, saving money and manpower using email, how thinking like a customer helps your business and so much more...