In this podcast, we discuss why brands should have TikTok, techniques to improve your videos, why you need to utilize trends, and more. Jeff Couret is a digital marketing expert, SEOak company pres...
Jeff McRitchie co-founded MyBinding.com in 2003, grew it to 80 people and 4,000 categories, then sold to Spiral Binding in 2019. In this episode he breaks down the most common SEO mistakes on Shopi...
In this podcast, we talk about how to properly utilize store credits and gift cards, why these are a straightforward way to engage with customers, how to make your customer experience better, and s...
Jeff Delacruz of Products on White Photography breaks down what a complete ecommerce image set looks like, when to stop DIYing your product shots, why professional lifestyle photography is often to...
In this podcast, we talk about how iOS 14 is interacting with how websites can track users, changes on Facebook’s side, tips for brands, and so much more. Kurt Bullock is the founder of the ecommer...
Ryan Kanaly of Smallhands Creative breaks down how ecommerce brands under $1M should approach content strategy: start with audience research, build brand consistency before spending on ads, and tre...
In this podcast, we’re going to talk about how businesses have to shift from traditional to online, ways to ensure that your business is locally optimized, how to make your online business thrive, ...
Hannah Levenson, marketing lead at Loox, walks through five psychological principles that shape how shoppers behave online: analysis paralysis, the principle of least effort, the law of past experi...
In this podcast, we talk about the different types of chatbots you can use for your Ecommerce business, how chatbots help customers and brands, the difference between a DIY chatbot and a pro-plan c...
Chris Shipferling of Global Wired Advisors breaks down exactly what buyers look for when acquiring an ecommerce brand: clean financials, strong CAC-to-LTV ratios, revenue concentration, and a defen...
In this video, we talk about ways to get capital, different routes that Ecommerce brands can take for scaling up, what Settle can offer to brands and so much more! Aleksander Koenig is the founder ...
Ross Beyeler, CEO of Trellis, breaks down how ecommerce brands should think about investing at each stage of growth. From $3k-$5k freelancer builds using pre-built Shopify themes to $100k-$150k cus...
In this video, we talk about things to consider in building your tech stack for your business, choice of tools when starting out, how to support your business when it's time to scale, and so much m...
Kimbala co-founder Madhu Sharoff spent six to seven months researching suppliers, flying to India, and testing competitors before launching his chai brand. That groundwork saved him 50-60% on produ...
In this podcast, we talk about what brands should place on their email, why plain text email version matters, how brands can reduce objections ahead of time, and so much more! Lianna Patch is a con...
Ryan Pryor, Co-founder and Head of Search at Trigger, breaks down the three on-page SEO elements every ecommerce store owner can fix today: title tags, meta descriptions, and header tags. He also c...
In this podcast, we talk about how customer acquisition is changing, how merchants dealt with Black Friday, some news for 2021 about Gorgias and more! Philippe is Head of Partnerships and Business ...
On episode 100, Chase Clymer finally brings on his co-founder Shawn Khemsurov to tell the full story of Electric Eye. From Shawn's roots at Old Navy and Abercrombie to employee #3 at Homage, to acc...
In this podcast, we talk about building better relationships with your customers, understanding what motivates your customers to repeat purchase, how to improve your loyalty programs, and so much m...
Chase Clymer sits down with Electric Eye co-founder Shawn Khemsurov to trace the agency's origin story, how they built their Shopify-focused practice, and where they see ecommerce heading. It's a r...
In this video, we talk about the major differences when establishing an online brand compared to a brick-and-mortar store, tips for developing a good product page, correcting some SEO confusion, an...
Rebecca Zhou, co-founder of OFFHOURS and former early Glossier team member, breaks down how she and her husband bootstrapped a one-SKU brand around a single hero product, why photography communicat...
In this podcast, we talk about why brands should lessen their environmental footprint, the importance of considering all the elements of your supply chain for sustainability, how to know if a produ...
In this podcast, we talk about how Black Friday and Cyber Monday (BFCM) is different this 2020, how to gain more customers, how loyalty programs can be beneficial for your business, and so much mor...